There has been massive promotion to attract tourism in China’s cities of Shanghai, Guangzhou, Hong Kong, Chengdu and Beijing.
Tanzania Tourist Board (TTB) board chairman, retired Judge Thomas Mihayo said in Dar es Salaam earlier this week that the trip to China had brought successful results.
Chinese executives and agents were impressed to see what our country has to offer in terms of the tourism sector, he stated.
While visiting those cities, the country’s delegation met Chinese operators in various fields who were interested to organize tourist visits to the country’s parks and various other sites, he said.
The delegation which visited China was drawn from TTB, ministerial agencies and ten private companies among them hoteliers and tour operators. The TTB component also had officials from game reserves and national parks.
Among issues of interest was to get Chinese nationals and companies taking up investments in specific areas of the country’s economy, he said.
TTB acknowledged the usefulness of the China trip saying it opened Tanzania to an upcoming tourism market in China.
“We are now working hard to market Tanzania in countries with potential for greater numbers of tourists like China,” he said.
While in the Chinese cities of Shanghai, Guangzhou, Hong Kong, Chengdu and Beijing, the Tanzanian delegation met with tour operators, travel agents, film actors, women entrepreneurs and investors, among others to show them likely opportunities they would see if they visit the country.
The China Outbound Tourism Research Institute (COTRI) says in a study that approximately 4.31 million Chinese tourists are expected to visit Africa in 2019, a projection which pushed TTB to take part in exhibitions in China and the United Kingdom to attract more tourists.
Mihayo said China is a major tourism industry source market in the world, citing data released in 2017 which indicated that about 145 million Chinese toured different parts of the world.
The United Nations agency, World Tourism Organisation (UNWTO) said in a report this year that the Chinese are increasingly becoming world leaders in tourism. “They are spending a lot of money when they tour to different parts of the world,” he board chairman noted, citing from the report.
Nationals from China have a penchant for visiting Thailand, South Korea, South Africa, Japan, Singapore, Russia, Maldives, Indonesia and UK, while Tanzania is also of considerable interest, he added.