TTB, NAS sign pact to promote country’s tourism across the globe

22Nov 2019
Beatrice Philemon
Dar es Salaam
The Guardian
TTB, NAS sign pact to promote country’s tourism across the globe

TANZANIA Tourists Board (TTB) and the National Aviation Services (NAS) yesterday signed a partnership to promote the country’s tourism potential and attractions across the globe so as to lure more visitors and enhance income collection in the sector.

Speaking during the signing ceremony in Dar es Salaam NAS’ Board Chairman Prof Costa Mahalu said that during the
implementation, NAS will market Tanzanian tourism potentials in all its airport lounges available in different countries across the world.

So far the company is present in more than 40 countries across the world, operating in 40 airport lounges in Middle East, Asia and Africa as well as providing ground handling services for more than 100 airlines.

Through this partnership, it will be easy for passengers while waiting for the flight to witness and understand the tourists’ attractions available in Tanzania.

“In all airport lounges NAS will put different advertisements and brochures that highlight the tourist attractions existing in Tanzania to attract more tourists to visit the country...It will also involve putting adverts in all airport shuttles that we have across the world,” he noted.

Prof Mahalu said that NAS have already invested a total of 25bn/- in Tanzania and will continue to increase investment to up to 100bn/-, the funds will be used to run operations in- terms of ground handling equipment, technology and training for staff so as to deliver world-class facilities and services for travelers at the airport.

According to him, NAS is the fastest growing aviation service provider in emerging markets, he said noting that so far NAS providing ground handling services to 8900 airlines.

For his part, Tanzania Tourist Board chairman, Judge (rtd) Thomas Mihayo said the pact will help Tanzania to be well-known in many countries across the world and attract more visitors to Tanzania.

He called on all Tanzania tour operators to utilize the opportunity and prepare their companies profiles and tour packages so that more travelers can be aware on what they offer and later on come to visit in Tanzania to see the tourists attractions we have.

“As TTB we are well prepared to use this opportunity in promoting all Tanzanian tourism potentials in all airport lounges in 17 countries in terms of Middle East, Asia and Africa,” he noted.

In his keynote address, minister for Tourism and Natural Resources, Hamisi Kigwangalla said that tourism sector is very important sector in Tanzania, it account for 17.6 percent of the Gross Domestic Product, contribute 25 percent of foreign currency and provide employment for 11 percent.

The minister noted that in a bid to help tourism sector grow and provide best services to travelers including tourists as well, the government continues to put more efforts to improve road, water, railway and airport infrastructures.

“So far 70 percent of people who are coming in Tanzania are tourists and as the government we need to ensure aviation industry provides best services to clients,” he noted.

He further appealed for all Tanzanians wherever they are to effectively promote country’s tourist attractions thus increase a number of tourists coming to Tanzania.