TTB partners French firm to promote potentials of Kilwa District

14Feb 2017
Beatrice Philemon
The Guardian
TTB partners French firm to promote potentials of Kilwa District

FRENCH cultural organisation, Cultures Constructive et Development Durable (Craterre), in collaboration with Tanzania Tourist Board have come up with a new tourism promotional strategy aimed at promoting Kilwa District of Lindi Region.

TTB Board Chairman Judge (rtd) Thomas Mihayo told Smart Money that the board and Craterre are working in partnership to promote Kilwa as a unique tourism destination so that its potentials could be well-known by many local and international visitors.

Tourist’s from various parts of the world eager to visit Tanzania must also know that the historic town of Kilwa has a surprise to offer for them in-terms of historical sites and cultural heritage.

So far TTB in collaboration with Craterre has already begun to collect data from Kilwa and make documentaries that show the tourist attractions existing in district and backed by a European Union funded film.

“Through the financial support, both organizations will use the obtained data to prepare brochures and DVDs that show the tourist attractions existing in Kilwa and then put the, into the TTB web portal so that tourists from various parts of the world can see access them,” Justice Mihayo said.

All tourism potentials available in Kilwa and other areas surrounding it will be documented for the future development of the country with the support also from the European Union.
So far TTB in collaboration with Craterre have already made physical stock.

On the other hand, Justice Mihayo expressed thanks to the EU and Craterre for supporting Tanzania to promote tourism potentials existing in Kilwa and promote heritage resources for the development of the country.

On the other hand, TTB’s Marketing Manager, Geofrey Meena said the EU’s support to build a tourist information centre at Kilwa Masoko Square is an important aspect I boosting tourism.

Meena said the centre is also being used for news dissemination to tourists concerning tourism attractions existing in the district.

Construction of the information centre is part of the project namely “promoting heritage resources in Kilwa” funded by the European Union.

He noted that Tanzania is the largest country in East Africa with approximately 28 percent of the land protected by the law with 15 national parks and 31 game reserves.

Apart from that it is home to the tallest mountain in Africa, the legendary Mt Kilimanjaro; Serengeti, named in October 2006, the New 7th Wonder of the World by USA and Good Morning America.

The country also boasts of having a world heritage Ngorongoro Crater which is often called the 8th Wonder of the World, Olduvai Gorge which is cradle of mankind and Selous Game Reserve, the world’s largest game reserve.

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