TTB unveils grand plan to market country’s tourism potential abroad

10Jan 2019
Beatrice Philemon
Dar es Salaam
The Guardian
TTB unveils grand plan to market country’s tourism potential abroad

THE Tanzania Tourists Board (TTB) has unveiled grand plan to market the country’s tourism potential in Middle East and East Asian countries.


TTB Managing Director, Devota Mdachi said the move is aimed at making tourists aware of what Tanzania is endowed with in terms of tourist destinations.


Mdachi made the revelation in the city yesterday when briefing Deputy Minister for Natural Resources and Tourism, Constantine Kanyasu on the various activities of the board and its efforts to market Tanzania’s tourism sector across the world.


The idea, she said: “We want to meet the government’s target of registering two million-tourist target by 2020,” the official said.


The official said among the issues in the TTB grand plan includes conducting tourism promotion campaigns in Israel, South Korea, China, India and Oman in the 2019/2020 financial year.


“Not all the people in above mentioned countries are aware of the available tourism attractions in Tanzania as well as investment potentials”, Mdachi said.


She added that TTB will continue to work closely with local government authorities especially in marketing of the tourist’s attractions existing within their respective areas.


“We want both, local and international visitors to understand what we have in the tourism sector. To boost the number of visitors, the board encourages locals to visit tourism attractions at their localities”, she said adding that billboard advertisements will soon be put in Mwanza, Arusha, Iringa and Dar es Salaam.


According to her, the billboards will also be fixed at the Dar es Salaam Julius Nyerere International Airport, Kilimanjaro International Airport (KIA) and Mwanza Airport.


For his part, Deputy Minister, Ministry of Natural Resources and Tourism, Constantine Kanyasu challenged TTB marketing and IT managers to be creative by preparing electronic advertisements that can easily reach a potential number of people around the globe.


“The world is changing fast. Tanzania has enough to offer in the tourism sector, but the number of visitors coming in our country is still small compared to other African countries such as South Africa, Mauritius, Rwanda and Kenya”said Kanyasu.


Tourism is the largest foreign exchange earner, contributing an average of $2 billion annually, which is equivalent to 25 per cent of all exchange earnings, according to the government data.


It also contributes more than 17 per cent of the national Gross Domestic Product (GPD) and creating more than 1.5 million jobs, 500,000 of which are direct.


A report released in June 2017 rated Tanzania's tourism industry as one of the fastest growing sectors in the country with figures showing a surge on tourist arrivals.


The 2016 International Visitors’ Exit Survey Report indicated that the number of tourists who visited the country continued to rise.


The report was jointly compiled by the Ministry of Natural Resources and Tourism, the Bank of Tanzania, the National Bureau of Statistics, the Immigration Department and the Zanzibar Commission for Tourism.






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