Vodacom chief says revenue increased by 6pc in 2018

12Dec 2018
The Guardian Reporter
Dar es Salaam
The Guardian
Vodacom chief says revenue increased by 6pc in 2018

IN a bid to plough back part of its profits with revenue soaring by 6 percent this year, Vodacom Tanzania Plc has set aside Tuzo Points worth 1bn/- which will be rewarded to its clients.

Vodacom Tanzania Plc’s acting Managing Director, Hisham Hendi addressing journalists in Dar es Salaam yesterday when he announced the warding of 1bn/- worth of Tuzo Points to the company’s registered users. Left is Director of Public Relations and Communications, Rossaly Mworia and acting Head of Business, Linda Riwa. Photo: Halima Kambi.

Acting Managing Director, Hisham Hendi said in Dar es Salaam yesterday while officially announcing the awarding scheme that the company is happy to give back to its loyal customers. “Vodacom Tanzania revenues have increased by 6 percent this year and the growth is exclusively driven by our customers. Tuzo Points are our way of expressing our gratitude to our loyal users,” Hendi said.

He noted that and in the true spirit of giving, the country’s only listed mobile phone services company has decided to go an extra mile during the festive season by allocating 1bn/- worth of Tuzo Points.

“I encourage our customers to live the Tuzo life, recharge and perform as many M-Pesa transactions during this season and experience the instant Tuzo Points rewards with every transaction,” the acting MD added.

This first in the market user rewards program awards, will reward customers whenever they recharge their phones or perform a charged M-Pesa transaction. Customers are able to redeem the points by converting them to their M-Pesa wallet, purchase bundles, as well as to purchase products at Vodacom shops.

Customers are rewarded with 50 Tuzo Points for every 500/- they recharge and the points can be accumulated for 12 months from the time they were earned and will expire if unused within the period.

“Throughout the year, our customers have been our central focus and they are at the heart of all our innovations, Vodacom Tanzania is committed to ensuring that our users get the best customer experience,” Hendi concluded.

With over 15 million registered clients of which over eight million are M Pesa subscribers, Vodacom is the country’s largest mobile phone service company according to Tanzania Communications Regulatory Authority.