Zantel debuts affordable smart phone in the market

06Dec 2019
The Guardian Reporter
The Guardian
Zantel debuts affordable smart phone in the market

IN a bid to increase smartphone penetration in the local market, Zantel has introduced a ‘cheap’ smartphone dubbed SMARTA retailing at less than 40,000/- each.

Zantel Head of Products and Pricing, Aneth Muga shows journalists the newly launched affordable smart phones dubbed SMARTA during its launch in Zanzibar yesterday.

Introducing the handset at a ceremony in held in Zanzibar yesterday, Zantel’s Head of Products and Pricing, Aneth Muga said the dual SIM feature smartphone, comes with exciting and beneficial applications such as WhatsApp, Facebook, YouTube and Google.

Muga said SMARTA presents an entirely new category of smartphones that have the power to drive the penetration of the handsets across the country while becoming an enabler of the digital transformation initiative.

“We have introduced SMARTA in the market to propel affordable access to smartphones while giving people a unique opportunity to enjoy benefits presented by the digital lifestyle offered by Zantel through our 4G+ network,” she noted.

Muga said SMARTA is available in all Zantel shops across Zanzibar and on the Mainland and comes with 12GB free Internet to be used in 12 months.

Seconding Muga’s arguments, Head of Zantel in Zanzibar, Mohammed Mussa said introduction of SMARTA is part of the company’s commitment to foster digital development by facilitating availability of affordable and reliable technology across the country.

Mussa pointed out that Zantel believes that access to digital products and services will change the lives of people for the better. “Digital allows access to education, healthcare, media, entertainment, financial services and to the Internet which are all avenues to enhance the way we live our lives. Zantel’s vision is to enable access to digital services for the benefits of new and existing customers,” he stressed.

He said the SMARTA affordability provides a solution to higher purchasing cost that remains a barrier to smartphone ownership in the country adding that introduction of the device will support digital development in the local market. “Tanzanians no longer need to worry about cost when considering to buy a smartphone,” Mussa added.