Beekeeping in Tanzania should to be commercially viable 

19Nov 2020
Editor
The Guardian
Beekeeping in Tanzania should to be commercially viable 

Beekeeping is a long established economic activity in Tanzania. It contributes to the national economy by generating some US$ 19 million per annum and employing more than million per annum and employing more than two million people. Beekeeping produces food and medicines,-

makes a significant contribution to bio-diversity , and encourages agricultural production through pollination.

Moreover, more than 50 per cent of Tanzania is covered by forests suitable for beekeeping. This potential is not fully exploited, and the sector is non-commercial. Honey is a sweet, viscous food substance made by honey bees and some related insects.  Bees produce honey from the sugary secretions of plants (floral nectar) or from secretions of other insects (such as honeydew), by regurgitation, enzymatic activity, and water evaporation. Bees store honey in wax structures called honeycombs.  Tanzania was set to woo more Chinese tourists into the country with the allure of unique natural forest products including beekeeping and honey harvesting during the inaugural China-Africa Trade and Economic Expo 2019.

The Tanzania Tourist Board (TTB) in collaboration with various tourism stakeholders  conducted road shows in four strategic cities of China from June 19 to 26  last year to promote key tourism hotspots in Tanzania.

The Tanzanian delegation   conducted road shows in the cities of Beijing, Shanghai, Nanjing and Changsha.

Beekeeping and harvesting known as Apri-tourism has been selected as headline product after Tanzania’s organic honey drew a lot of interest from Chinese tourists who visited the country last year  and other forest products.

The Tanzanian delegation   obtained a pavilion in Changsha for exhibiting Tanzanian tourism products including Apri-Tourism and forests products, new unique tourism products.

The purpose of exhibitions was to increase the number of tourist  arrivals from China by  promoting  potentials of Tanzanian tourism, promote investment opportunities and new routes that will be introduced by Air Tanzania so as to ease travel for potential visitors .

We want to tap the China tourism market as China is the largest market  as the World  Tourism Organisation (WTO) data shows that  more than 130m Chinese  tourists visit in different countries across the globe.

A head start was recently made with more than 300 tourists from China arriving in Tanzania in a May 12th to 16th tour last year, concentrated on the northern tourist circuit.

We are certain that we expect to get more tourists from China once Air Tanzania starts operating direct flights from major cities in China and Hong Kong to Dar es Salaam.

Tanzania obtained its first organised batch of tourists from China after TTB   signed a memorandum of understanding with Touchroad International Holdings Group to promote  Tanzania in Shanghai in November last year.

The Chinese travel and tour conglomerate had promised to bring 10,000 tourists before the end of 2019 through Ethiopian Airlines as currently there are no direct flights between Beijing and Dar es Salaam. How due to COVID -19 pandemic the mission was abortive.

Private companies   participated in the roadshows were Serena Hotels,  Zara Tours, Seamless Adventure,  Excellent Guides  Co., Masailand Safari Co., Mount Meru Hotel, Melia Hotels, Afriland Tours, Xperience Tours, Kili Promotion Co. and others.

During the weeklong visit, the Tanzanian delegation also featured Air Tanzania Co. Ltd top management to meet tour operators, business people and conducted Business to Business (B2B) meetings in Beijing, Shanghai, Nanjing and Changsha cities.

As a result TFS had a chance to market what Tanzania had to offer in the forest industry as well as market organic honey produced  in the country.

TTB Managing Director Devota Mdachi had affirmed that the Tanzanian delegation   used the 1st China-Africa Trade and Economic Expo 2019 to market  Apri-Tourism and  forests products following the interest shown by visiting Chinese tourists who were in Tanzania to visit the tourists attractions.   They received organic honey as a gift to show their families and relatives back home.

While in Tanzania, the Chinese were impressed by the massive tourist attractions including world heritage sites, cultural tourism and seashore vacation potential.

The Tanzanian delegation also used the opportunity to market Tanzanian tourism potentials as the majority of Chinese people are not aware what Tanzania is to offer in tourism.