TTB and Bollywood: Certainly a welcome change of fortune

04Jan 2020
Editor
The Guardian
TTB and Bollywood: Certainly a welcome change of fortune

Tanzania is an East African country known for its vast wilderness areas. They include the plains of Serengeti National Park, a safari mecca populated by the “big five” game (elephant, lion, leopard, buffalo, rhino), and Kilimanjaro National Park, home to Africa’s highest mountain.

Offshore lie the tropical islands of Zanzibar, with Arabic influences, and Mafia, with a marine park home to whale sharks and coral reefs.

The  government is engaged with developing and promoting sustainable growth on the travel and tourism sector in Tanzania, in order to preserve its natural and cultural resources. The government, therefore, is focused in attracting high-income tourists whom are less likely to spoil the culture and the natural environment. The      government has recently announced that an increase in the tourism sector’s budget will be undertaken  to create new products and attract up to 3m international visitors by 2018.

The Ministry of National Resources and Tourism  has releases  its recent statistics on tourists showing   the number of tourists entering the country increased from 1.3 million in 2017 to 1.5 in 2018. Following the increase, tourist activities generated 4 2.4 billion which is an increase of 7.2 per cent from $ 2.3 billion earned in 2017. The tourist sector recorded 25 per cent of foreign currency and contributed 17 per cent to the GDP.

TTB  is now  working with  Bollywood-based film company to produce special films in some of the country’s national parks and historical sites so as to market the attractions in India and other Asian countries, the board’s chairman, Judge (rtd) Thomas Mihayo has said.

Briefing journalists in Dar es Salaam this year Judge  Mihayo named the company as the “3rd Rock Multimedia Film Company” owned by Raj Suri, saying that after completion of the film, Tanzania will draw a number of tourists from the Asian continent.

According to him, the Bollywood producers who are currently in the country will visit majority of the tourist attractions to identify sites for the film’s production.

He said that once the film shooting starts in October, this year, the company will bring in at least 40 actors and dancers from India along side with six celebrities.

“The film stakeholders from Bollywood are expected to visit tourism attraction areas including Zanzibar, beaches, historical buildings and other historical sites to produce the special movies,” he said.

Judge Mihayo said that the move will play a significant role in the country tourism growth as it will draw big number of tourists from the Asian Continent.

He noted that the company had filmed movies in 16 different countries including Poland, Jordan, Japan and Kazastan among others.

He further added that during the forth coming Swahili Expo (SITE) slated for October this year, the company will bring a number of India’s celebrities to participate in the event.

Mihayo noted that as per reports, India is the fifth market with huge numbers of tourist entering the country.

For his part, the Indian film producer, Raj Suri said that he has been attracted with the numerous tourist attractions sites that Tanzania is endowed with.

“Apart from shooting   films in some tourist  attractions sites, I will also produce a dance film that will include both Tanzania and Indian dancers to market and strengthen cultural relations of the two countries,” he said.

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