​​​​​​​South Korean firm expands its market footprint in Tanzania

08Jun 2021
By Guardian Reporter
Dar es Salaam
The Guardian
​​​​​​​South Korean firm expands its market footprint in Tanzania

SOUTH Korean multinational electronics company, LG yesterday unveiled plans to expand its market footprint in East Africa by opening new shops in four countries in response to the growing demand for home appliances, home entertainment, and air conditioning solutions.

LG Electronics East Africa managing director SaNyoung Kim speaks during the launch of a new brand shop in Dar es Salaam yesterday. Photo: Guardian Correspondent

The firm’s East Africa Managing Director, SaNyoung Kim said this yesterday in Dar es Salaam when speaking at the official launch of a new shop in Dar es Salaam.

He said that consumer trends point to steady growth in the business-to-consumer and business-to-business segments, with a notable increase in the purchase of premium products like refrigerators, TVs, and washing machines with the latest energy-saving technologies.

Kim said: “This is the second brand shop in Dar es Salaam after the revamping of another shop at the Posta near Clock Tower.”

According to him, the planned shops across the region will be high footfall, high sales stores designed to enhance the customer experience for the new technologies and products the company has to offer, like OLED TV, InstaView refrigerator, TWINWash washing machine, Neochef microwave, and AI DD AI-powered washing machines.

“Posta is a convenient location due to the number of shoppers that frequent the mall given that Tanzania is a hyper oriented market, we decided to add another shop. We promise to give our esteemed customers quite a good and enhanced shopping experience where they can also get after-sales service by our experienced team of experts,” said Kim, as he called on Tanzanians to visit the two shops to get the experience.

On plans to roll out in other parts of Tanzania, Marketing and Sales Manager from LG Electronics, David Kessy said since the market is dynamic and retail changes on a daily basis, they might consider opening more shops in the future.

“Over the last few years, we have been expanding our physical presence in the East Africa region. We plan to take this further by growing our premium category and providing the kind of experience our customers desire either as individuals or businesses seeking first-class technology with the right support,” said Kessy

Kessy said electronic sales have benefitted from the continued consumer focus on the home, with customers buying up technology products for remote work and education as well as cooking, entertainment, and remodeling.

“It has become evident during the pandemic that technology is even more important in people’s lives, coupled with innovations that support efficiency and healthy living,” added Kessy.

He said LG is currently rolling out a number of premium products in East Africa with the latest core technology featuring intelligent applications that help households conserve energy, water and therefore are environmentally friendly while being easily usable, thus promoting diversity and inclusion, key Sustainable Development Goals.

Last year, LG also launched e-showrooms in Kenya in a bid to increase reach to tech-savvy consumers shopping for electronic appliances and devices online.

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