Bank launches digital awareness campaign to embrace cashless economy

23Jun 2020
By Guardian Reporter
Dar es Salaam
The Guardian
Bank launches digital awareness campaign to embrace cashless economy

​​​​​​​EXIM Bank has launched a new digital awareness campaign aimed at encouraging its customers to embrace cashless economy whereby they can access services and transact digitally.

Exim Bank’s head of retail banking, Andrew Lyimo (C), addresses journalists in Dar es Salaam during yesterday’s launch of the bank’s digital awareness campaign dubbed ‘Maliza Kirahisi Kidigitali’, whose thrust is on encouraging customers to support the development of a cashless economy. He is flanked by head of marketing and communications Stanley Kafu (L) and head of alternative channels and digital transformation Silas Matoi. Photo: Guardian Correspondent

The bank’s move comes in light of the recent social behavior change due to the emergence of global COVID-19 pandemic.

The campaign, dubbed ‘Maliza Kirahisi Kidigitali’, will run throughout the remainder of the year with an aim to encourage customers to perform different banking transactions anytime, anywhere using the bank’s mobile and online options.

“The campaign is aimed at transforming user behavior and further accelerating the country’s ongoing shift from cash to digital payments especially during the course of the recent pandemic.’’ said Andrew Lyimo, the bank’s retail banking head.

Over the last few months as the global pandemic has unfolded, the bank has been focused on ramping up digital operations so that customers are able to conduct needed transactions in a safe and secure way and in their own homes.

“So, the campaign is also in line with supporting the Government’s vision to promote a cashless economy on top of ensuring our clients are served without having to go to branches’’ he added

Lyimo further emphasized: “To make transactions more efficient and convenient for customers, the bank announced the following available options for facilitating easier transactions, mobile banking either through USSD or smart phones, bouquet of cards, vast POS network as well as online banking via web or app through which customers will be able to access services and perform transactions twenty-four hours a day, seven days a week with ease.”

“Through our digital services customers can access their accounts, make bank transactions conveniently from their homes or anywhere else and in turn have more time for other important matters in their everyday personal or work lives.’’ said Stanley Kafu, the bank’s marketing and communications head.

The latest ‘Maliza Kirahisi Kidigitali’ campaign follows the Cash Management Solutions awareness campaign launched by the bank last year that aimed at enabling its clients to access to a slew of customized products like Cash-In-Transit service, Host to Host services, Corporate Cheque Capture service and Cash Deposit Machines services among others.

Both campaigns aim at putting innovative financial services at the fingertips of its growing customer base.

“Exim Bank is always at work today for a better tomorrow through providing more financial freedom.” Kafu concluded.