this one thing separates the doers from the dreamers -Steve Jobs

04Jul 2020
The Guardian
this one thing separates the doers from the dreamers -Steve Jobs

WHEN Steve Jobs was 12 years old he wanted to build a frequency counter, but he was lacking some of the necessary parts to complete the project.

By Michael Thompson

Instead of giving up, however, he did the only thing he could think of: he looked Bill Hewlett’s number up in the phonebook and he gave him a call.

To Steve’s surprise, Bill, the co-founder of Hewlett Packard, personally answered the phone. After Steve explained who he was and what he was up to, Bill agreed to give him some spare parts for his project. Not only that, but he also gave Steve a summer job at HP putting nuts and bolts together on the assembly line that built frequency counters.

While sharing this story in 1994 with the Silicon Valley Historical Association, Jobs stressed the importance of asking for what you want: “Most people never pick up the phone. Most people never call and ask. And that’s what separates sometimes the people who do things from those who just dream about them. You gotta act. You gotta be willing to fail. You gotta be willing to crash a burn. With people on the phone or starting a company, if you’re afraid you’ll fail, you won’t get very far.”

If you don’t ask, you won’t get far

Throughout my career, I’ve worked with successful entrepreneurs, coaches and creatives. These people are scattered all over the globe and they come in many different shapes and sizes.

However, like Jobs, the one characteristic they all have in common is that they know that no one is coming to save them and it is up to them – and only them – to go after what they want.

When most people think about taking a chance, they paralyse themselves thinking about all the negative things that could happen.

They allow their self-talk to be flooded with “What if” statements like, “What if I get rejected?” “What if they laugh at me?” and “What if I’m not ready?”

The people who make an impact, however, silence their doubts by focusing on the potential positive outcomes: “What if they say yes?” “What if they know a friend who can help me?” “What if this is my big break?”

They do this because they know the adage “Good things come to those who wait”, is out of date.

The people who get what they want have the balls to ask for what they want.

Ask yourself who around you is moving forward

Steve Jobs and Elon Musk both got started in their careers by asking for what they wanted. Jobs wanted a few spare parts and ended up with a summer job. Musk cold-called people he wanted to meet and after getting on the radar of Peter Nicholson, a top executive at the Bank of Nova Scotia, he was offered an internship where he went on to pitch Nicholson ideas.

It’s easy to look at change-makers like Jobs and Musk and say to yourself: “It’s easy for them. They’re geniuses.”

To encourage you to put down your doubts, and pick up the phone, below are a few stories from people you walk by every day who decided that their dreams were more important than a moment of potential embarrassment.

If a recovered heroin addict can do it, so can you

For 15 years, my friend Brian Pennie was addicted to heroin. However, a few years after getting clean, he decided that he wanted to ask leaders in his home country of Ireland to help him spread his message that change is indeed possible.

From billionaires and CEOs of multinational companies to athletes and politicians, each week Brian sat down and sent them a message.

This shouldn’t come as a surprise that some of the people said no. Eighty-one per cent of the people, however, said yes.

Brian has since grown out a massive social media following, published his first book – Bonus Time – and he is currently in talks about a TV programme on his life and the tactics he used to turn it around. Brian picked up the phone.

If a 17-year-old kid can do it, so can you

One month ago, Flynn Blackie, a 17-year-old from Scotland, sent me an email requesting a chance to speak. The next day we got on the phone and he told me point-blank: “Michael, I want you to write about what I’m doing. In exchange, I’ll help you with your marketing. Do you see any holes in that request?”

Two weeks ago, I published my first article about Flynn and he has since added a few new clients to his already massive rolodex. Flynn picked up the phone.

If an 87-year-old woman can do it, so can you

While walking the Camino de Santiago in Spain, a Norwegian woman crossed paths with a man from Holland. It was nothing more than your standard encounter with a stranger. They didn’t even exchange names.

Months later, however, the woman – who was 87 years old at the time – couldn’t shake the feeling that this man was worth getting to know.

So instead of only dreaming about him, she reached out to the offices of the Camino and asked them for the names of any Dutchmen who finished the walk around the same time as her.

Today, the two people are a couple. Miss Marry picked up the phone.

The world is full of incredibly kind people

When talking about his experience with HP, Steve Jobs said something that stopped me in my tracks: “I’ve always found something to be very true, which is that most people don’t get those experiences because they never ask.” Jobs continued: “I’ve never found anybody that didn’t want to help me if I asked them for help.”

Now, granted that not everyone is going to want to help you. Overall, however, from my experience and that of my friends, Jobs is right: the world is full of people who want to help but they just don’t know you need it.

Opportunities come in all shapes and sizes. However, the one thing they have in common is that they always come from other people.

If you want to make an impact in the world, steal a line from Steve Jobs and pick up the phone. When it comes to life skills, few things compete with learning how to ask people to support your cause.

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