Permanent Secretary in the ministry of Natural Resources and Tourism, Prof Adolf Mkenda said preparations were underway which are aimed at broadening national tourism in the southern circuit.
He said it is part of the government plans to increase investments in the sector by availing opportunities for local and international investors.
According to the PS, the move is aimed at rolling out more attractions so that the country could get new varieties of leisure visitors as well as persuading those who had already visited Tanzania to come back for new ventures.
The anticipated ‘Karibu Kusini’ fair and related southern tourism promotion platforms come in just as the regions are in preparations for the second phase of the World Bank funded Resilient Natural Resources Management for Tourism and Growth Project (REGROW).
“The Karibu Kusini fair is part of the government efforts to broaden tourism in the country and create new opportunities,” said Prof Mkenda.
He added that the government has opened three national reserves in efforts to promote the tourism sector.
Speaking at the same meeting, Iringa Regional Administrative Secretary (RAS), Happiness Seneda said the expo will be held at Kihesa Kilolo in Iringa region, adding that the aim is to showcase opportunities in the region.
On his part, Songwe Regional Administrative Secretary (RAS) David Kafulila said preparations for the expo will expose the existing tourism sites.
“The regions have vast tourism sites and we call on both local and international investors to tap the existing opportunities,” he said.
Karibu Kusini tourism expo borrows a leaf from the already successful Karibu Tourism Fair in Arusha, Kilimanjaro Travel Fair (KILFAIR) in Moshi and the Swahili International Tourism Expo (SITE) in Dar es Salaam to boost the southern circuit.
The government aim to aggressively promote the Southern Highlands where essentially there are more and unexplored attractions.
The initiatives to map the south into global tourism map is being undertaken by the regional administrative secretaries from the seven regions in the circuit, including Iringa,Mbeya,Njombe,Rukwa, Katavi, Sonwe and the slightly central Morogoro.