Speaking during the launch of the campaign recently, EAC Secretary General, Ambassador Liberat Mfumukeko said that the campaign will enable citizens, particularly the online community, to use the digital space as platform for engaging EAC Secretariat, partner states, the East African Legislative Assembly, the East African Court of Justice and all institutions of the bloc.
He said that the campaign will further closely engage key partners such as the media, civil society, development allies and students, among several other stakeholders, in rejuvenating the enthusiasm of each one in realising the EAC agenda.
Mfumukeko said this broad campaign, which comprises sub-campaigns, will ignite and sustain the enthusiasm and create a new momentum that will inspire all people to embrace the integration agenda.
“As we celebrate what we have achieved so far, we wish to hear stories from every East African on the impact the EAC has made to his or her life and the future he or she visions the region to be,” he said.
He added that “Among other things, the campaign will feature social media interfaces and a regional Youth Videos and Animations Competition, involving all our six partner states. A total prize of $25,000 awaits the innovative 30 youthful winners in the competition.”
The secretary further said that as the bloc focuses on achieving new milestones set out in the EAC Vision 2050; life in East Africa in the past 20 years has tremendously improved.
The region has achieved progressive and commendable results through various policy initiatives, including new infrastructure, regional industrialisation policies, healthcare approaches, common external tariffs and Common Higher Education Area, to mention but a few.’
“I, however, recognise that our children are still in dire need of safer places to play in East Africa and that we need to do better to protect ourselves against effects compounded by climate change; I recognise our mechanics deserve simpler trade policies and that our members of the business community are worthy of healthier access to credit,” he added.
The official went further to say that the EAC recognises that citizens deserve more stability, also recognise that manufacturers deserve incentives to boost production in order to compete with larger global players who have lower cost of production.
But also recognises that investors deserve a stable and predictable regional market that has a clear regulatory and statutory legal tax framework.
“I also recognise our pressmen and women deserve better working environments in East Africa…EAC Secretariat is keen on capturing dreams and aspirations of every citizen of the region during and after,” Mfumukeko added.