The group has supported a number of initiatives in the fight against the spread of the pandemic which continues to wreak havoc across the globe, and it is being acutely felt across Africa.
Early in the spread of the pandemic the group harnessed the power of its platforms to ensure that its subscribers across the continent were given access to credible and accurate information.
The aim of the ‘Pause’ campaign is to highlight the dangers of sharing false information related to Covid-19.
The campaign asks everyone to pause, think and take care before sharing information which could be inaccurate or misinformed and may have harmful effects.
Robert Skinner, Senior Adviser for Global Communications at UN said: “We are in a moment of global reckoning as Covid-19 and its social and economic consequences challenge the world in unprecedented ways. Misinformation, hate speech and fake news are fueling and distorting all of these challenges and eroding the truth.”
Skinner added: “We are very excited to have MultiChoice onboard as a supporter giving the launch of our campaign reach across Africa. They are uniquely positioned to deliver this important message to their diverse audiences across the continent.”
MultiChoice Group executive chairman, Imtiaz Patel said that dissemination of credible information has become critical in fighting the epidemic which continues to impact millions across the globe and the continent.
“We are therefore honoured to be able to utilise the continental reach of our broadcast and digital platforms across Africa to empower people with vital information” said Patel.
MultiChoice continues to seek opportunities to use its platforms to combat the spread of Covid-19. Supporting initiatives such as the ‘Pause’ campaign and airing educational and news related content aligns to the organisation’s commitment to making an impact in the communities where it operates.
The campaign was launched globally on June 30th 2020 with critical information broadcast across Africa through the DStv and GOtv on air and digital platforms, SuperSport and M-Net properties and Showmax.