Unveiling the plan here on Tuesday, Livestock and Fisheries minister Mashimba Ndaki said the implementation of the plan will help in solving the market challenges for milk and benefit livestock keepers.
The minister said 3 billion litres of milk is produced by the country’s livestock keepers per year, but the quantity of milk that is processed is only 74.3 million litres making much milk lack reliable markets, a very unsatisfactory situation for the country’s dairy industry.
"Today we are launching the first phase of milk drinking in government offices and in this phase we have started with 10 ministries, but there will be another phase that will involve other ministries, institutions and state corporations,” Ndaki said.
He said the launch goes simultaneously with the distribution of refrigerators for milk storage and appealed to top ministry officials, staff and the public in general to support the plan.
He said milk drinking in government offices will significantly raise the market for locally produced milk instead of foreign milk, the step that is set to increase the income of producers and spur the availability of job opportunities.
For his part, the Registrar of Tanzania Dairy Board (TDB) Dr George Msalya said he hoped that if every government office with more than 500,000 workers will support the milk drinking drive, great opportunity would be provided in raising the market for the locally produced milk.
The ministries included in the first phase of milk drinking campaign include the Livestock and Fisheries, Defence and National Service, Agriculture, Finance and Planning, Industry and Trade, Regional Administration and Local Government, Education and Home Affairs.