He said his country has been supporting Tanzania in different areas including giving sponsorship to journalists for further studies in Japan.
He also said that cooperation between the media in the two countries was important as it will help media practitioners to exchange skills and knowledge, thus boost the economy of the two countries.
The Japanese government, he noted, has been inviting journalists from Tanzania only when there were special events.
Briefing on media industry in Japan, Ambassador Yoshida said that despite the introduction of e- paper and internet there was still huge circulation of print newspapers his country.
“One of the reasons why people prefer print media is that most of them use commuter trains when they go to work thus they are required to wake up early and buy newspapers and read them as they are on their way to work, people in Japan still trust print media,” the envoy stressed.
While at the Independent Television (ITV), Ambassador Yoshida visited, among others, virtual studio, transmission room, Radio One, Capital Radio and Control Room.
The ambassador also facilitated the acquisition of a Japanese drama “Carnation" which will be broadcast on ITV starting March 23 this year.
The drama will be aired only on Wednesday from 18:15 to 19:00 throughout the year.
Describing the drama, Ambassador Yoshida said it depicts the turbulent life of a mother of three daughters who gains international fame as a fashion designer.
He said it is a fictional story based on the lives of world-famous fashion designers Koshino sisters and their mother, Ayako Koshino.
Yoshida said the series show the struggles of a woman who achieves success in the fashion industry, while raising her three spirited daughters.
Born in 1913, Itoko Ohara is the eldest daughter of a textile dealer in Osaka.
One day after a fateful encounter with a sewing machine, Itoko drops out of school despite her father’s strong objections, and starts her training as a tailor. At the age of 20, she opens a dress shop that she dreamed of.
She enters into an arranged marriage with a tailor, but her husband dies before the World War II ends.
Itoko now faces the task of running the dress shop as well as raising three daughters all by herself.
On her part, ITV/ Radio One Executive Director Joyce Mhavile expressed gratitude to the Japanese Embassy in Tanzania for strengthen the relationship with her company.
She said that the series was the third one given to her company after the embassy also facilitated the acquisition of two other series, Oshin and Samurai.