This strategy employs various techniques including sentimental scenes with postcards taken atop Mount Kilimanjaro, signed by Tanzanian and Chinese officials, then flown to China to be distributed to potential travellers.
At an event to sign postcards in Dar es Salaam late on Monday, the Tanzania Tourist Board (TTB) chairman Judge (rtd) Thomas Mihayo said the postcards were signed by himself and the Cultural Counsellor at the Chinese Embassy, Wang Siping and are expected to be handed to the 17 tour operators for reprinting and distribution to 4,000 potential tourists by mid next month, as February 11 is the Chinese New Year.
“It’s our hope that these postcards will be an inspiration for Chinese tourists who did not travel last year due to the COVID-19 pandemic. Cards from the peak of Mount Kilimanjaro symbolizes that the recipients will be able to reach their goals in the New Year,” he said.
In a bid to attract more Chinese people to visit Tanzania so far 17 high-end Chinese tour operators in collaboration with Ambassador Mbelwa Kairuki have already launched a tourism promotion campaign that will use the postcards, the board chairman noted.
More than 150 travel agencies and 8000 tourists interested in Tanzania safari products and willing to promote Tanzanian tourism in Chinese market are featured on the cards, he said.
“Through these postcards, more Chinese people will come to Tanzania to experience what Tanzania has to offer for tourists,” he stated.
Wang, who is also the director of the China Cultural Center in the city, asserted that China has large numbers of people who have shown keen interest in travelling “right after the world is back in order.” Read More...https://epaper.ippmedia.com