According to a statement issued by organisers, the idea is designed to complement the government’s efforts in promoting domestic tourism and also mitigate the effects of the novel coronavirus pandemic which has hit hard the tourism sector.
Mkumbwa Ally, chairman of the steering committee of the campaign said that the initiative is a joint effort between St Augustine University of Tanzania (SAUT) and Real PR Solutions, an integrated communications company with specialty in PR, government relations, corporate event management and sports marketing, among others.
He said the launch of the campaign under the theme “Utalii Mpya. Fursa Mpya” will also be attended by senior government officials and key stakeholders in the tourism sector such as Tanzania Tourist Board (TTB), Tanzania Tour Operators (TATO) and Tanzania Hotels Association.
Others are Tanzania Local Tour Operators (TLTO), Tanzania National Parks Authority (TANAPA), Ngorongoro Conservation Area Authority (NCAA), Tanzania Tourism Confederation, Tanzania Private Sector Foundations, Tanzania Forest Service Agency (TFS), among others.
“We have also invited the minister for Industry and Trade, minister for Information, Culture, Arts and Sports as well the minister for Health due to their key role in supporting the tourism sector”, said Ally.
He highlighted some of the key features of the campaign to be conducted in phases as a training for youth across the country in various areas in the tourism value chain such as basic skills on tour guide profession, porter services, customer services training in the hospitality industry such as hotels and restaurants, taxi operators and skills to open tour companies.
“This training to benefit over 100,000 people will focus on unemployed youth from Form Four and above who have passion in the tourism sector but lack knowledge on how to move forward,”Ally said, adding:
“We will start rolling out this campaign in the Lake zone, covering Mwanza, Geita, Kagera,Simiyu,Mara and Shinyanga regions.Then will move to other zones across the country.”
There would be also an array of cultural and sporting events which will form part of the campaign.
These events are aimed at allaying and bring people together so that businesses could re-open at full capacity and support the national economy as well as keep jobs when the world is grappling with the corona effects.
He said all health precautions will be taken to control the spread of corona virus at all the events.