Learn Chinese language to lure more tourists

21Jun 2019
The Guardian Reporter
The Guardian
Learn Chinese language to lure more tourists

DEPUTY Minister for Natural Resources and Tourism, Costantine Kanyasu said yesterday that the government intends to lure more tourists from China insisting the need for tourism stakeholders to learn the Chinese language.

He made the remarks in Dodoma during his meeting with leaders of the China tourism college known as JXCFFS. He said the meeting gears at enhancing the two countries cooperation on tourism matters as well as building the capacity of tourism stakeholders in both countries.

He said: “As we aim to lure more Chinese tourists we must ensure that our tourism stakeholders especially tour guides learn Chinese language to be able to offer quality services,” said Kanyasu.

The meeting was attended by delegates from both countries including the JXCFFS tourism college vice councilor, Prof Xiong Nanyong, permanent secretary in the ministry of natural resources and tourism, Lucius Mwenda and other ministry officials.

Prof Xiong Nanyong said they are determined to conduct capacity building trainings to Tanzanian tourism stakeholders including teaching them Chinese Language. He said they have already secured permit from the Ministry of State in the President's Office responsible for Public Service and Good Governance.

In March this year, Prime Minister, Kassim Majaliwa received more than 300 visitors, the first batch of more than 10,000 tourists whose bookings with travel agents were confirmed.

The visit was part of a programme jointly organised by the Ministry of Natural Resources and Tourism, the Tanzania Tourist Board (TTB) and the TouchRoad International Holding Group, a Chinese firm.

In 2017, China ranked eighth in terms of tourist numbers with more than 29,000 travellers visiting the country.

Currently the statistics shows that the number of tourists that toured in Tanzania in 2018 stood at 1.3 million and the Government is targeting to attract 2 million tourists by 2020.

According to the China Outbound Tourism Research Institute (COTRI)'s study, approximately 4.31 million Chinese visited Africa last year. Not only that but also China is considered as the largest tourism industry in the globe according to data released in 2017, which showed that about 145 million Chinese toured different parts in the world.