Micheweni FM Radio in need of financial boost

22Oct 2020
The Guardian Reporter
The Guardian
Micheweni FM Radio in need of financial boost

MICHEWENI Community Radio is appealing to stakeholders to beef up its financial muscles to improve service delivery in the Indian Ocean archipelago.

The 2019 radio quality survey conducted by the University of Dar es Salaam named the radio as the best station in Tanzania for producing better content.

Radio station manager Ali Masoud made the appeal when speaking to Tanzania Media Women

Association (TAMWA-Zanzibar) director, Dr Mzuri Issa who visited the station recently.Masoud said that the radio station is in need of reliable power, working tools and transport to accomplish its daily activities.

 “The station has received capacity building trainings from an array of organizations mostly the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and managed to establish the station with all the prerequisites including staff with radio administrative knowledge,” he said.

 He said through the fundraising knowledge which it acquired, it managed to foreground the Micheweni community in all its works, conducted fundraising events and established two ways communication in its programming.

According to him, Micheweni FM has successfully organised a fundraising event for the station sustainability on August 19, 2020 which was officiated by the Minister of Trade, Industry and Marketing Zanzibar, Ambassador Amina Salim Ali who raised 5m/- for the purchase of solar energy installation at the station.

Through the strategic plan prepared, the station was able to engage with new stakeholders to work with which include Tanzania Media Women Association (TAMWA-Zanzibar), ActionAid, and RTI which have helped to increase radio revenue a great deal to a total of 11m/-.

 He said the monitoring and evaluation knowledge has empowered the station to timely collect information from its programmes and put them in record for sharing, analysis and responding into the issues whether from internally or externally.

 He said the station has also strengthened the use of technology by utilizing the social media platforms including Facebook, Twitter and Instagram which travels beyond the vicinity of Micheweni community.

 "In the past, we did not know the importance of using social media but through this programme, we have invested more energy in those networks including providing opportunities for our stakeholders to express their views directly through those networks,” said Manager Ali Kombo.

 The manager said that the only challenge the station faces now is lack of funds to undertake its ambitious plans which entails writing and tracking social economic progress reached by the Micheweni community and the challenges encountered.

 TAMWA Zanzibar director Dr Mzuri Issa who is one of the mentors said Micheweni Community Radio made a big stride to organisational sustainability since the launching and capacity development sessions by UNESCO, early 2019. She said it has put in place all the necessary structures and systems including policies, strategic plans and periodic plans.

She stated that it has also demonstrated itself as a community radio by making the community at the top of the organisational hierarchy, independent board and involved the community in its broader way including in the preparation of news stories, programmes, debates, festivals and fundraising.

 Safia Mohammed Mzirai one of the station’s stakeholders said, “now I see that the community radio has changed a lot as we listeners get what we need in time due to the system they have put to involve us in everything they do."

 She added that due to its activeness on addressing their social and economic issues through community participation, it has made them feel proud of having the station in their community as it gives what the community needs on time fashion.