The programme will provide the way forward after Covid-19, which hit the sector and is expected to unlock tourism potentials to increase the number of visitors.
The study will be conducted in four months from to April 30 this year and is aimed at collecting information on Tanzania’s tourism which is currently dominated by international visitors.
President Samia Suluhu Hassan said recently that Tanzania received 1.4 million visitors in 2021 compared with about 600,000 in 2020.
Speaking after the official launch of the programme, over the weekend the minister for Natural Resources and Tourism, Dr Damas Ndumbaro, said the research is part of implementation of 90.2bn/- financing to fight against Covid-19 which a substantial amount will be spent for research.
“So, this will help us even when the borders are closed….we can continue with local tourism which is why we have decided to focus on knowing the number of local tourists visiting attractions and other places,” he said.
The research is also expected to come up with answers on how to promote more attractions.
According to him, for many years the country has been focusing on foreign visitors and forgets domestic travelers who also play an important role in tourism.
He said before the outbreak of Covid-19, the contribution of tourism to the Gross Domestic Product (GDP) was 21.5 percent.
For his part a consultant from OUT, Dr Ladislaus Batinoluho said the research will be conducted in four month countrywide to collect data that will enable the creation of a database.
“The study would involve 676 data collectors from all districts to ensure the work is completed on time and will reach 33,800 households,” he said.