“Tanzania will be receiving 500 new tourists from Beijing in June and shortly after a team of the Tanzania Tourist Board (TTB) will fly to China for yet another promotional roadshow,” stated the TTB director general , Devotha Mdachi.
Mdachi was speaking at the Kilimanjaro International Airport (KIA) to see off the maiden group of 330 Sino tourists who have just completed a five-day itinerary in the northern tourism circuit.
She said the inaugural trip of more than 300 Chinese tourists was very successful, on the basis of feedback from Touch Road International Holding Group, which organized the visit, noting that arrival of the second batch was imminent.
The maiden group first toured Djibouti where they stayed for a day, then flew to Tanzania for five days and has just left for Zimbabwe where they will be staying for two days. The visitors described their first time in Tanzania to be wonderful and intended to return here with their families.
“This goes to show that the Chinese visitors preferred to spend more days in Tanzania than in the other countries included in their expedition to Africa,” chipped in Geoffrey Tengeneza, the Public Relations Officer for TTB.
A total of 10,000 visitors from China will be touring Tanzania through the "Tour Africa - New Horizon" program coordinated by Touch Road International Holding Group, which in addition to opening doors for tourists from the Far East, is hatching a new initiative through which other Sino visitors are going to identify potential areas of investments in Tanzania.
The recent arrival of tourists from China follows an agreement inked last year between TTB and Touch Road International which organises tours through chartered flights.
China sends out to the world over 130 million tourists every year, but these had eluded African destinations for years. But now under the new arrangement, Tanzania will start getting a share of the lucrative travel market.