The country’s veteran journalist Jenerali Ulimwengu made the call yesterday when speaking at the official launch of the 2019 Yearbook on Media Quality in Tanzania report, carried out by the University of Dar es Salaam's School of Journalism and Mass Communication (UDSM-SJMC), with the support from Swiss Embassy in Tanzania.
He said in reading one finds the skills to increase ability to analyse issues.
Ulimwengu also called on journalists to invest more in reading books and understand that they have a big responsibility in writing well completed stories that benefit the society and the nation in general.
“Writing is a last task by a journalist, the first one is reading, and it is important to understand that among people in the society that you write about, there those who have more knowledge on what you write than you,” he said.
Ulimwengu said lack of reading creates a huge vacuum in better journalism especially since recent years, after being revealed in the report on research on quality news content by the country’s media.
Speaking during the launching of the Report, a lecturer at the University of Dar es Salaam (UDSM) at SJMC Abdallah Katunzi said the 2019 State of Media Report has shown that 40 percent of news in various media outlets lacked multiple sources while 18 percent had single source.
He said apart from the shortfall, the media had limited news sources – with 66 percent of news for 2019 lacked woman/women sources and 22 percent had one single source from women group while 12 percent was sourced from two or more women.
“The problem of news of having one source or one opinion increased in 2019 compared to 2018 with all media outlets (radio, TV and newspapers) used less news sources,” said Katunzi.
The Secretary of Tanzania Editors Forum (TEF) Neville Meena called on media outlets not to be afraid criticizing where necessary because it is the media’s basic responsibility and that it will bring positive in economic, political and social areas.