That was stated by the Minister of Natural Resources and Tourism, Dr Damas Ndumbaro during his special meeting with delegates from the European Union Business Group (EUPG) that discussed the future of Tanzania's tourism industry.
The minister invited investors in the sector to consider ventures in other areas of tourism, yet to be fully explored, despite their potential.
Luxury cruise ships was mentioned as one area which can attract new types of tourists in the country, taking into consideration that national parks like Saadan as well as historical sites like Kilwa ruins are all located along the coastline and can be linked by cruise ships.
He mentioned areas such as beach tourism on the mainland, because at the moment the sun-and-sand type of leisure travel is mostly taking place in the Zanzibar isles.
"We are aiming to record at least 5 million international tourists arrivals by the year 2025 and this can only be realised through diversification of tourism products," stated Ndumbaro, adding that in four years' time the country was targeting to raise US $6 million from tourism.
Before Covid-19 outbreak, Tanzania was experiencing steady climb of tourists traffic of 1.5 million arrivals per annum. The sector suffered a massive decline between 2019 and 2021 during the pandemic period.
The executive director of the European Union Business Group, Cikay Richard said they had organised the meeting in order to bring together investors in the Tanzanian tourism industry with the ministry and other government officials to chart revival of the country's leisure travel industry in the post corona pandemic era.
But for other participants, it is not just the global pandemic which hit the country's tourism industry; myriad of taxes and high charges of the same, discouraged both investments and visitors as made the destinations expensive.
They were of the view that, with limited direct flights from various parts of the world to Tanzania, traveling was already cumbersome and expensive for tourists coming to the country and therefore there was no need for the visitors to pay high taxes upon arrival in the country.