Tanzanian tech firm goes continental

02Jun 2021
The Guardian
Tanzanian tech firm goes continental

THE Tanzania tech solution firm Smart Codes has positioned itself to reach out to the rest of African continent with marketing, technology, and innovation services.

Top officials of Smart Codes during the launch of Smart Africa Group (SAG) in Dar es Salaam.

A statement released by the company yesterday said the expansion followed the launch of its umbrella company, Smart Africa Group (SAG) which will house its five departments that have since been registered as independent companies and are becoming subsidiaries.

The growth brings change of focus to having a more structured approach where all the services are broken down to fit the five subsidiaries, said the advisory.

 “Creating SAG enables the company to manage growth and increase trust from clients. SAG’s functions with this new structure, are advisory, leadership, and direction,” said Edwin Bruno, Chief Executive Officer Chief Visionary Officer at SAG.

“It will oversee operations, provide a unified vision for the group, help to defend the interests of the clients, and ensure that each subsidiary continues to experience the same level of growth that Smart Codes has had so far. By creating SAG we can ensure that we have the best talent, tools, and processes.”

According to the statement, the five subsidiaries include; Smart Codes that offers 360 marketing services to include strategy, digital, creative, media, events, and activations, and public relations, Smart Lab will continue in its role as a private innovation lab and accelerator focusing on the accelerator programs, skills development programs, talent, space, and events, Smart Foundry deals with products, specifically the whole product lifecycle from strategy, design, development, and management, Smart Nology specializes in one of our original services, technology development offering web technology, payment integration, mobile application development, all the way to gaming and raffle tools and Smart Studio to offer production services like photography, video, audio, and animation production.

 “The main mission of SAG is to build a platform company where we partner with African companies to help them make their mark through technology, media, and innovation. All of this will be powered by our subsidiaries that enable companies to build on top of our experience and expertise to solve different challenges. We’re joining African organisations and brands that drive digital transformation and are ready to work with them in this journey. As the old African proverb says; “If you want to go fast, go alone. If you want to go far, go together.” said Bruno.

Smart Codes was founded in 2010 by Tanzanian entrepreneur Bruno. The company was later incorporated in 2014 as an LLC and continues to grow. Throughout this time the focus of the company has been pushing forward digital transformation for its clients and partners.  


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