It was said recently in Dar es Salaam during the cooperate dinner for raising awareness on the importance of trademarks, branding and intellectual properties, organised by The International Trademark Association (INTA) and NexLaw Advocates.
Speaking during the event, Tat-Tienne Louembe, the INTA representative of Africa Middle East and Inter Government Organization said “We believe that, through trademarks and intellectual property the country will have the opportunity to achieve sustainable economic development because they are helping to increase value addition”.
He added that, trademarks and related intellectual property encourage vibrant competition for the benefit of consumers, workers, brand owners and society at large.
Louembe encourage Tanzanians to register for trademarks saying that it enable consumers to make quick, confident, safe purchasing decisions and promoting freedom of choice.
Trademarks play an important role in the marketing process, enabling consumers to identify product/services of a particular company and enabling them to distinguish the products (goods/services) from others.
Added that through trademarks, businesses and consumers can easily be protected making them an important part of running a successful company.
“It is a good idea to register the name of your business as a trademark, in the event that another business tries to use the same or similar name, you will have legal recourse to stop it,” he said.
To maintain a good reputation, trademarked companies will often work harder to provide quality services and products.
Speaking during the event, Dr. Saudin Mwakaje an expert from Nexlaw Advocates said that they are assisting companies and the trademark owners to register it so that they can benefit more from it.
“We focus on the client’s needs and provide them with services that would assist them in doing their businesses in a fast changing, competitive and complex businesses environment”, he said.
He added that “having trademarks is an important component in this fifth phase government which focuses on industrial economy because branding increases and protect value of the products and make the industry more competitive”.
Dr. Mwakaje said it is time for Tanzania to make sure that there is good system for protecting intellectual property in order to win competitive markets.
On his part, Business Registration and Licensing Authority (Brela), senior officer Raphael Mtalima said low understanding on the importance of intellectual property was the main factor that hinders Tanzanians to register their trademarks.
Mtalima added that, in order to increase awareness on the importance of intellectual property, Brela had continued to provide awareness education and there is good reaction about it.
The International Trademarks Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation.
NexLaw is a growing corporate law firm offering a wide range of legal services; focus on the client’s needs and provide them with services that would assist them to do businesses.