TAYOA, editors team up to empower youth

14Sep 2019
Joseph Mwendapole
Dar es Salaam
The Guardian
TAYOA, editors team up to empower youth

A-DAR-ES-SALAAM-based non-governmental and non-profit organisation, Tanzania Youth Alliance (TAYOA) has teamed up with editors from various media outlets to educate and mobilize youth on self-

Tanzania Youth Alliance (Tayoa) board chairperson Ambassador Charles Sanga (3rd-L, front row) cuts a ribbon in Dar es Salaam yesterday to launch the organisation’s ‘Vijanatz Talent Show – Timiza Malengo Yako’ project. He is with Tayoa director and CEO Peter Masika (to his left) and editors from various media houses. The project is aimed, in part, at empowering Tanzanian youth by helping develop their potential as entrepreneurs. Photo: Guardian Correspondent

-reliance and entrepreneurship--widely seen as a practical model for transforming youths’ social and economic lives.

“We have to step up massive campaigns to educate our youths on self-reliance and how they can utilize their potentials so that they could led successful lives….youth can achieve by learning from other successful youths,” said TAYOA executive director, Peter Masika at a special visit by editors (from different media houses) to the organization’s offices in Dar es Salaam yesterday.Among other things, media practitioners got exposed to various activities/programmes implemented by TAYOAAccording to Masika, youths constitute large per cent of the country’s population, thus they need to be empowered and given space to show up their potentials and talents in the media (print and electronic).“TAYOA is more than committed to expose youths’ talents so that they could realize their dreams through modern communication and other technologies, enabling them to be independent, “said Masika, expressing profound appreciation to the editors for accepting to take the responsibility of providing space for youths to demonstrate their talents in their respective media houses.Through its strategic programme, “Vijanatz Talent Show”, TAYOA in collaboration with editors would work out strategic and special programmes to uncover talents and potentials of young girls and boys through ICT in the context of bringing about positive changes in their social and economic lives.“These programmes would build capacities of youths to be creative and innovative, and be able to transform current social-economic challenges into opportunities,” said Masika, adding that “Youths expected to be engaged in these shows would be required to practice in a professional and ethical manner, efficiently and effectively.According to Masika, the talent-show also targets to lift up youths from difficult environments, change their altitudes and perceptions, empowering them on better ways of utilizing resources around them to transform their lives.“The sense of being accountable, responsible and transparent- –are among key components which would be considered in the implementation of these programmes,” said Masika.Since its inception 20 years ago, TAYOA has provided health and related services—HIV counseling, testing, adolescents’ reproductive health, business and entrepreneurship education--to youth and adults 3.5 million through helpline number 117.As part of efforts to enhance reading culture amongst youths, Masika said TAYOA has been preparing information and learning packages (through recorded voices plus photos) as a way of building capacities of youth on social, life-skills and professional issues—important for improvement of their lives.“We TAYOA believe that through this platform youths –girls and boys- would get out of problems, and become successful. I am optimistic that the current partnership formed between TAYOA and editors would have greater impact on the transformation of youths’ lives countrywide,” said TAYOA top official.