Training on online marketing to benefit women and youth enterprisers

28Nov 2019
Getrude Mbago
Dar es Salaam
The Guardian
Training on online marketing to benefit women and youth enterprisers

MORE than 100 women and youth entrepreneurs from Dar es Salaam and Dodoma regions are set to benefit with training on how to use the internet to market their products.

The capacity building training will be offered by a non-profit organisation - Internet Society.

Nazarius Kirama, the organisation’s President -Tanzania Chapter said on Tuesday that most women entrepreneurs use the internet but they are yet to use it commercially.

Kirama was speaking in line with the discussion held in Dar es Salaam to chart ways to improve internet services in the country. The discussion was also attended by the organisation’s community engagement manager for Africa Chapter Victor Ndonnang.

“Despite steady growth of internet users in the country, skills and knowledge on proper use of social networks remains a challenge to many people. Entrepreneurs should use social networks to market their goods and expand their businesses,” said Kirama.

He noted that it was important for internet users to properly use social networks and avoid committing cybercrime offences.

He added: “Internet use is rapidly growing but the challenge is how people adopt it, most of them are not aware on the wise use of the service and find themselves committing offenses,” he said.

In Tanzania just like many other African countries, mobile phone users have rocketed to around 65 percent penetration and over 11.3 million internet users. This is an opportunity to the youths who want to build smart solutions to tap into that market and develop the economic and social growth of the country,” he said.

He noted that the availability of mobile phones in particular is therefore a potentially valuable tool to improve the livelihood of the very poor.

Ndonnang highlighted on the five-year strategic plan where the organisation will focus more on extending internet services to communities in remote areas.

“The 2020-2025 strategic plans will also focus on convincing governments to adopt policies that favour internet services and development,” he said.

The Internet Society was founded in 1992 to provide leadership in Internet-related standards, education, access, and policy. Its mission is “to promote the open development, evolution and use of the Internet for the benefit of all people throughout the world”.  It has now spread all over the world with more than 130 chapters.