The over 340 Chinese tourists who jetted into the country last Sunday have completed a three-day itinerary in the country, visiting Ngorongoro Crater, Lake Manyara and Serengeti National Park, in addition to meeting various individuals and potential partners along the way.
"It was a great step by Tanzania to attract the big number of visitors from places that were previously not thought of," said Judge Mihayo.
The tourists were amazed by the surprise ‘bush lunch,’ organized by the Ngorongoro Conservation Area Authority through Serena Hotels catering, where the guests were treated with a sumptuous buffet in the wilderness of the crater, near Engoitokitok Hippo Lake.
“It was a successful introduction of Tanzanian attractions to the people of China and the Far East. They came, saw and concluded that this is one destination which was yet to be discovered by Chinese people,” the director general enthused.
Aggressive marketing by TTB helped bring the more than 300 tourists from the Far East, with 10,000 more expected to jet in during the coming months.
“We still have a lot to do in terms of marketing because as it seems, people elsewhere believe Africa is a very remote area where acceptable provision of human needs is poor and comforts are rare,” said Catherine Mbena from the Tanzania National Parks (TANAPA).
The TANAPA public relations officer said most people overseas know that Tanzania is endowed with breath-taking sites, abundant wildlife, exotic mountains, craters and game reserves, but it is also important to remind the world that, the country also has high class and luxurious lodges, hotels and campsites.
“We must also aggressively market our hospitality facilities and services so that visitors should feel comfortable when coming here, knowing that they will be well accommodated and take care of properly,” she added.