TTB unveils strategies to promote country’s tourism potential

16Sep 2019
Getrude Mbago
The Guardian
TTB unveils strategies to promote country’s tourism potential

TANZANIA Tourist Board (TTB) has unveiled  plans to intensively promote the country’s tourism potential and attractions in South Korea as part of the strategy to lure more visitors and enhance income collection in the sector.

Devota Mdachi TTB.

Addressing reporters in Dar es Salaam during the weekend, Devota Mdachi TTB managing director said that promotion areas explored include South Korean TV channels, newspapers and online platforms.

According to her, the move will play a significant role in the country tourism growth as it will draw big number of tourists from the Asian continent.

TTB recently hosted two journalists from Haedan media and Korean Broadcasting System (KBS) who were in the country for a ten-day tour to witness Tanzania’s unique blend of scenery of wildlife and human culture.

The team visited Serengeti National Park, Ngorongoro Lake Natron and Manyara and Zanzibar Island.

“We invited them for briefing on the attractions the country is endowed and filmed special film which will be broadcasted through KBS and other media platforms,” Mdachi added.

The director further said that they will also use one of the famous South Korean online platform of Naver to market local tourism destinations to scoop large share of Chinese tourists planned to visit the continent.

“There is a number of markets that are yet to be fully exploited and South Korea is among them…So, we will make sure that through the tourist agents from those countries we promote and market well our attractions to enable them encourage and bring visitors when they go back in their countries,” she said.

She further added that during the forthcoming Swahili Expo (SITE) slated for October this year, TTB will bring a number of Korean key persons from South Korea including journalists, tour operators to participate in the event and visit some tourist attractions.

For his part, one of the visiting journalists Sanghoon Ryu said that they have been attracted with the numerous tourist attractions sites that Tanzania is endowed with and promised to market well the tourist potential in South Korea.

In January 2018, Tanzania opened its embassy in Seoul, laying the foundation for comprehensive and firsthand engagement with South Korea.The milestone event at the diplomatic mission in the Yongsan district was attended by a throng of guests, including former United Nations Secretary-General Ban Ki-moon, Tanzanian Foreign Minister Augustine Mahiga and Korean First Vice Foreign Minister Lim Sung-nam, as well as people from all walks of life and professionals.