TTB vies to promote organic honey, forest products in Chinese markets

13Jun 2019
Beatrice Philemon
Dar es Salaam
The Guardian
TTB vies to promote organic honey, forest products in Chinese markets

TANZANIA will this year seek to woo more Chinese tourists into the country with the allure of unique natural forest products including beekeeping and honey harvesting during the inaugural China-Africa Trade and Economic Expo 2019.

Prior to the event slated for later this month, the Tanzania Tourist Board (TTB) in collaboration with various tourism stakeholders will conduct road shows in four strategic cities of China from June 19 to 26 to promote key tourism hotspots in Tanzania.

Speaking in Dar es Salaam yesterday, TTB board chairman Judge (rtd) Thomas Mihayo said the Tanzanian delegation will this year conduct road shows in the cities of Beijing, Shanghai, Nanjing and Changsha.

Beekeeping and harvesting known as Apri-tourism has been selected as headline product after Tanzania’s organic honey drew a lot of interest from Chinese tourists who visited the country last month, and other forest products, he said.

So far the Tanzanian delegation has already obtained a pavilion in Changsha for exhibiting Tanzanian tourism products including Apri-Tourism and forests products, new unique tourism products, he stated.

The purpose of exhibitions was to increase the number of tourist arrivals from China by promoting potentials of Tanzanian tourism, promote investment opportunities and new routes that will be introduced by Air Tanzania so as to ease travel for potential visitors .

“We want to tap the China tourism market as China is the largest market,” he said, noting that the World Tourism Organization (WTO) data shows that more than 130m Chinese tourists visit in different countries across the globe.

A head start was recently made with more than 300 tourists from China arriving in Tanzania in a May 12th to 16th tour, concentrated on the northern tourist circuit.

“As TTB we expect to get more tourists from China once Air Tanzania starts operating direct flights from major cities in China and Hong Kong to Dar es Salaam,” the board chairman underlined.

Tanzania obtained its first organized batch of tourists from China after TTB signed a memorandum of understanding with Touchroad International Holdings Group to promote DTanzania in Shanghai last November.

The Chinese travel and tour conglomerate has promised to bring 10,000 tourists before the end of 2019 through Ethiopian Airlines as currently there are no direct flights between Beijing and Dar es Salaam.

Highlighting on government institutions and private institutions that will participate in roadshows in those cities, Mihayo said TTB, the Ngororongoro Conservation Area Authority (NCAA), Tanzania National Parks (TANAPA), Tanzania Forest Services (TFS), The National Museum, the Antiquities Department and the Tanzania Wildlife Authority (TAWA) will participate in roadshows in China.

Private companies set to participate in the roadshows are Serena Hotels, Zara Tours, Seamless Adventure, Excellent Guides Co., Masailand Safari Co., Mount Meru Hotel, Melia Hotels, Afriland Tours, Xperience Tours, Kili Promotion Co. and others.

During the weeklong visit, the Tanzanian delegation also featuring Air Tanzania Co. Ltd top management will meet tour operators, business people and conduct Business to Business (B2B) meetings in Beijing, Shanghai, Nanjing and Changsha cities.

TFS will get a chance to market what Tanzania has to offer in the forest industry as well as market organic honey produced here, he pointed out.

TTB Managing Director Devota Mdachi affirmed that the Tanzanian delegation will use the 1st China-Africa Trade and Economic Expo 2019 to market Apri-Tourism and forests products following the interest shown by visiting Chinese tourists who were in Tanzania to visit the tourists attractions were very last month,. They received organic honey as a gift to show their families and relatives back home.

While in Tanzania, the Chinese were impressed by the massive tourist attractions including world heritage sites, cultural tourism and seashore vacation potential, officials noted.

The Tanzanian delegation will use this opportunity to market Tanzanian tourism potentials as the majority of Chinese people are not aware what Tanzania sto offer in tourism.

Dr Alloyce Nzuki, the Deputy Permanent Secretary in the Ministry of Natural Resources and Tourism will lead Tanzanian delegation.