Announcing the dramatic changes in Dar es Salaam this week, NMB’s Chief Retail Banking, Filbert Mponzi said the changes come with a new digital campaign focusing on the improvement of the bank’s mobile platform and its application to enhance accessibility and convenience to financial services.
“With NMB Mkononi, anyone can open an account instantly through a feature or smart phone. They will be able to transfer money to mobile network operators up to 2m/-, transfer money from NMB account to other banks, pay bills for free, withdraw cash without an ATM card, and make payment of goods and services at Mastercard QR and Visa on mobile payment points,” Mponzi said.
He pointed out that the new brand name for the bank’s mobile platform is aimed to ensure that all Tanzanians, from all walks of life can resonate with the mobile banking services and be able to access NMB’s banking services easily in the palm of their hands.
Recent findings by FinScope Tanzania indicated that one of the main drivers of access to financial services has been the take-up of digital financial services which require mobile phone ownership with 63 percent of Tanzanians own mobile phones.
“NMB Bank is optimistic on increasing the number of customers from the current 3.5 million, through self-account opening on mobile phones and reaching the unbanked population,” the NMB Chief Retail Banking said.
With the new platform, customers can also be able to effect payment of different taxes through the government’s electronic payment system. “The re-launch of the innovative service revitalizes NMB’s customer- centric approach to our services, allowing them to have the convenience of accessing banking services anytime, anywhere. NMB Bank is the only bank in the market that allows customers and non-customers to send money from NMB account to other banks without visiting branches,” Mponzi added.
The rebrand will elevate NMB’s focus on the ability to provide a strong customer experience and financial services offering to well serve existing customers as part of celebrating customer service week.
“Our ability to provide strong customer experience while exhibiting unique brand values and products is a key differentiator in the market,” the NMB Chief Retail Banker stated.
The country’s largest commercial bank by branch network and net profits, has more than 220 branches, over 6,000 agents and more than 800 ATMs across the country with presence in all administrative districts of the country.
The bank has over three million customers and employs over 3,000 staff. It is listed at the Dar Es Salaam Stock Exchange with its largest shareholders being Netherlands based Rabobank which has 34.9 percent and Treasury with a 31.9 percent.