Wahida Mbaraka, the company’s Trade & Marketing Manager, disclosed it has joined hands with Tanzania Breast Cancer Foundation (TBCF) to create awareness and fight against breast cancer in the country.
Speaking at a press conference held in the city yesterday, Wahida called upon other institutions and well-wishers to join the event.
The charity walk, she pointed out, is expected to feature more than 2500 participants and will be held at The Green grounds, formerly known as ‘Viwanja Vya Farasi’, at Oysterbay, in the city.
“We wanted to be the first supporters of the initiative in order to inspire others. We hope to see many other well-wishers joining the race to raise funds for this event and save lives,” she said.
“I believe that the foundation should be able to reach as many people as possible given the fact that the disease can be treated when reported at an early stage of development,” she added.
She further said Coca-Cola Kwanza has been fully committed to support TBCF to achieve its desired goals for the past four years and will continue doing so in the years to come.
The TBCF Program Coordinator, Kisa Mwakatobe, said the charity walk is expected to raise more than 100m/- from well-wishers to help the foundation extend services to many more people across the country.
Mwakatobe said part of the funds will be used for a campaign to sensitize the general public on how take precautions again breast cancer.
The foundation also plans to build a hostel to be used by breast cancers patients coming to Dar es Salaam to seek medical attention, Mwakatobe disclosed.
The charity walk will be officiated by TradeMark East Africa Country Director, John Ulanga. She said breast cancer is still a dreaded disease and nowadays it’s not only for women but men too and encouraged men to also go for screening.