Barclays chief says rebranding to Absa due to conclude mid 2020

14Oct 2019
The Guardian Reporter
Dar es Salaam
The Guardian
Barclays chief says rebranding to Absa due to conclude mid 2020

THE process of rebranding Barclays Bank Tanzania Limited into Absa Tanzania Limited will be concluded by mid next year utmost, BBT Managing Director, Abdi Mohamed has said.

South Africa renowned journalism trainer and veteran academic, Dr Peter Verweij (L) shares his knowledge on data journalism with senior business journalists and editors at a training session organised by Barclays Bank Tanzania.

Mohamed told senior business reporters and editors attending an Absa Highway Africa two days training in Dar es Salaam that BBT has already received several approvals from regulators including Bank of Tanzania while a few issues remaining pending.

He noted that the bank is making necessary changes to cope with the changing business environment but also focus on the African market after separating from UK based Barclays Plc which sold its majority stake last year.

“As you are all aware that in the couple of years, the bank has also made a lot of changes by investing in modern technologies, staff training so as to do away with a traditional culture of operating in the financial sector,” he said while pointing out that because of the importance of journalists to inform the public, Absa also found it necessary to invest in journalism training.

He said the process of rebranding Barclays Africa in all of its 12 jurisdictional markets is going on well with Tanzania heading towards the finish line. Mohamed urged business journalists and editors to regularly learn through short and long courses to upgrade their skills and knowledge to report correctly.

South African based media training guru, Dr Peter Verweij said journalists need to acquire new skills on how to utilise technology in their reporting business and financial news with data journalism becoming an important element of business journalism.

“The courses focuses on teaching journalists that there is another way of reporting instead of holding the tape recorder and interviewing sources in the tradition way,” Dr Verweij who is a media consultant on data journalism, said.

He pointed out that the training was focusing on empowering journalists to understand and evaluate numbers in life expectancy, trading, pricing and understanding gross domestic product of countries.

“As senior journalists we need to be fully equipped with materials and knowledge of technology that will help us handle stories related to statistics, numbers and graphic images that often confuse business journalists when covering stories,” he added.

Barclays Bank Tanzania is part of Absa Group Limited, an African financial services group that has presence in 12 African markers and employs over 42,000 people on the continent. Absa Group Limited is listed on the Johannesburg Stock Exchange in South Africa and is one of Africa’s largest diversified financial services groups.

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