Coca Cola Kwanza targets growing juice market with Minute Maid Delight

22Oct 2019
By Guardian Reporter
Dar es Salaam
The Guardian
Coca Cola Kwanza targets growing juice market with Minute Maid Delight

A new naturally flavoured fruit juice, Minute Maid Delight has been introduced in the market as Coca Cola Kwanza Limited courts a growing number of non-alcoholic beverages.

Coca-Cola Kwanza Managing Director, Basil Gadzios speaks during the launch of Minute Maid Delight juice at an event held in Dar es Salaam over the weekend. Left is Coca-Cola Kwanza’s Sales and Marketing Director, Josephine Msalilwa. Photo courtesy of Coca Cola.

Unveiling the new product in Dar es Salaam on Friday, Coca-Cola Kwanza Managing Director, Basil Gadzios said the new product joins the Minute Maid juice family which comprises of Mango, Tropical and Apple flavours.

Gadzios said that the objective of coming up with the new juice name is to develop a diversified portfolio that drives Coca-Cola’s evolution to become a complete beverage company targeting the fast-growing domestic juice market.

 “Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In Tanzania we also strive to provide our consumers various choices in the products that we offer,” he stated.

“Therefore, in Minute Maid Delight, we have a strong product that is different from anything currently in the market and one that each sip is packed with an experience that gives you a mouth-watering combination of complete refreshment,” he added.

Seconding her boss, Coca-Cola Kwanza’s Senior Brand Manager, Kabula Nshimo talked about the consumer journey and pricing of the new product. “The new exciting product can be consumed throughout the day from breakfast to dinner time and comes in a distinctive 400ml and one litre pet shaped bottles,” Nshimo said.

She said the company is guided by its passion for consumers when coming up with new products hence listens carefully, pay thoughtful attention to understand them and learn what they care about most.

“We then turn that listening into a portfolio of irresistible drinks that make life’s everyday moments more meaningful and enjoyable,” she noted while stating that the product will be available in the market and outlets across the country this month. Coca-Cola will support the launch of Minute Maid Delight with a nationwide marketing campaign that will feature radio, billboards, and consumer sampling activities, she added.

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