The campaign that ran for three months, started on June 27, 2019 and lasted until September 27. It involved the bank’s existing and new customers with the main focus being on two core saving products, namely; Ziada Account and Watoto Account.
In August, the first draw of the campaign was held by ABL and three winners were announced, winning a total of 8 million/-. The second draw was held in September where, again, three customers won a total of 8 million/-.
Announcing this month’s winners, the last as the campaign comes to an end, the ABL’s Retail Banking Manager, Jackson Lohay, said that the bank was honoring its promise to award potential winners who participated in the promotional campaign in which they would receive personalized awards to assist them achieve their dreams.
“In the last two draws, we got winners from various parts of the country, who were awarded 16 million shillings in total, the amount that we believe has added value in the lives of those lucky customers who emerged winners,” Lohay said.
According to Lohay, the winners of his month’s draw are; (with amount won in brackets): Frank Godfrey Nyange (2.2m/-), .Anna Said Lyimo (3m/- ) and Venancy Benny Loshia (3m/-).
Congratulating the winners, Lohay encouraged more customers to continue saving despite the campaign coming to an end, adding that, it is by doing so that they guarantee themselves and their families a bright financial future through their savings.
According to Lohay, ‘Ziada Akaunti’ is designed specifically for individuals as well as small businessmen and women. The account offers very affordable rates and the holder can deposit any time while able to withdraw after three months.
He added that, ‘Watoto Akaunti’ is opened by parents to deposit money for the future use of their children.
“Here at ABL, we encourage all parents and guardians to open Watoto Account for their children so as to be assured of a safe and secure future for their children. This way, they will not suffer, wondering on how to prepare their children for the future,” said Lohay, noting that the account also serves as a yardstick for preparing the children to learn how to save from a tender age.
According to Lohay, those eligible to participate in the campaign were the bank’s existing customers with savings not less than 1,000,000/-. These customers were able to qualify for a draw whereby all those with the required deposits have enjoyed 6% interest rate on their savings during the campaign period and throughout the year.
The promotion, whose tagline was: ‘Fanikisha Ndoto Yake na Weka Akiba Ushinde Tumuwezeshe ada ya shule’ was communicated through different digital media channels such as Facebook, Instagram, Twitter, LinkedIn, Google Display placement and the local websites.