Speaking in Dar es Salaam last week, SBL’s Managing Director, Mark Ocitti said the gifting campaign is aimed at encouraging people to buy their friends and loved ones its range of premium international spirits brands like Johnnie Walker, Captain Morgan, Ciroc and Smirnoff Vodka among others.
“We are offering these international brands at preferential festive season prices– but obviously not to be sold or consumed by those under the age of 18 years,” Ocitti said. He added that the brewer’s world famous brands will be on offer during Christmas and New Year festive days at all outlets in the country.
Ocitti added: “The campaign goes hand in hand with our call to drink responsibly that we are implementing to educate our customers and the general public not to drink and drive.”
Now in its fifth year, SBL’s responsible drinking campaign is implemented in partnership with the police and other stakeholders to promote road safety and the social welfare of the citizens.
The SBL’s Managing Director also took the opportunity to talk about other aspects of the business including expansion program of the Dar es Salaam plant which is currently taking place but also that in Moshi which is due to start early next year. Upon completion, the brewer’s capacity will increased by 35 percent of beer production.
“Our operations expansion reflects our robust growth and also sets in motion a new growth trajectory characterized by increased availability of our products in the market, creation of more jobs across the value chain and more demand for Local Raw Materials (LRM),hence more opportunities for local farmers”, said Ocitti.
SBL in 2018 sourced17,000 metric tons of barley, maize and sorghum from local farmers which is equivalent to 70 percent of its total raw materials per year. The company also paid over 120bn/- in form of taxes, fee and permits to government according.
On corporate social responsibility, Ocitti said since 2013 to date, the company as provided over two million people with free, clean water through its Water of Life program and supported over 400 farmers through its agri-business program by giving them free seeds, free technical services and linking them to financial institutions to access loans.
“The company also provides scholarships to needy students pursuing higher education through its Skills for Life. SBL also plants thousands of trees annually in support of the environmental conservations efforts,” he added.