In line with this year’s theme, the COPA Coca-Cola tournament was more than football in all participating schools across Africa.
The competition sought to impact behaviour change by introducing plastic collection as part of educating students on the importance of a cleaner environment by taking care of plastics disposal.
In Tanzania, at least 880,835 kilograms of PET was collected, the highest collection of the campaign across East and Central Africa.
Kihesa Secondary School from Iringa achieved the highest number of PET collection and won a pitch refurbishment in the respective institution.
Themi Secondary School from Arusha emerged the best from the Northern Zone after collecting 3,587kgs.
The zone’s schools namely Ganako and Muungano emerged second and third respectively after collecting 2705 and 2150kgs respectively.
On the other hand, three students from each of the winning schools were presented with tablets and smart watches for championing the campaign in their schools while three teachers from each school walked away with a laptop, a bag and COPA Coca-Cola T-shirts.
Speaking during the handover ceremony, Christopher Loiruk, Marketing and Sales Director at Bonite Bottlers, said many schools and the community at large still lack that ‘passionate advocate’ to get recycling started.
Recycling success depends on a dedicated individual or team to plan, develop and implement the program hence, I would like to encourage all teachers, students as well as parents to embrace these kind of campaigns which seek to promote and encourage true behaviour change in the community,” Loiruk said.
The introduction of the recycling initiative is a bid to strengthen the fight against waste pollution in the country.
The Coca-Cola Company and its bottling partners are working to spearhead initiatives to collect and recycle PET bottles and packaging.
The partnerships will create a favourable environment for the investment of additional capital in the PET sector in both production and recycling.
The Coca-Cola Company early this year announced a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
To achieve this, the Coca-Cola system is working with local communities, industry partners, our customers, and consumers to help address issues like packaging waste and marine debris.