The Coca-Cola System has been sponsoring the UMISSETA games since 2017 and has been keen on nurturing football from grass roots in the country.
Speaking during the launch of the event, the Tabora Regional Commissioner, Aggrey Mwanri, on behalf of Minister of State in President’s Office, Regional Administration and Local Government (TAMISEMI) Selemani Jafo, said: “Sports are an integral part in a teen upbringing. They encompasse hard work, team work, perseverance to be the best on the field.”
He added: “Our appreciation goes out to the company for the support of youth football in Tanzania. Their investment in football for over the years has been the catalyst to the development of talent for our local clubs as well as for our national team, Taifa Stars.”
This year’s tournament is designed to ensure plastic collection in respective schools participating in the 2019 Copa Coca-Cola UMISSETA games.
Through it, students, teachers and communities have an opportunity to learn more about environmental benefits of recycling, and inspire others to take similar actions both at home and in their communities.
Nyanza Bottling Company Sales and Marketing Manager Samwel Makenge said: "As part of the campaign, the Secondary schools students will be educated and trained to create awareness in society on the importance of conserving our environment through recycling. In order to motivate participants of this campaign, Coca-Cola is set to give away various prizes; including the refurbishment of a football pitch for a school that will emerge the overall winner of this initiative.”
Other prizes to be awarded include a photocopy machine, two projectors, 108 laptops, 11 desktop computers, 108 tablets, 12 watches, 1176 jerseys and 360 balls to winners of different categories in the campaign.
Copa Coca-Cola competition has become one of Tanzania’s largest brand-supported football tournaments that have produced plenty of renowned football players.
A section of the players that carved their niche at the competition are Thomas Ulimwengu, Simon Msuva, Aishi Manula, Shomari Kapombe, Hassan Kessy and Yusuph Soka.
They have made it to local and international clubs as well as the Tanzanian national football team, Taifa Stars.