Coca-Cola partners with Samatta to bring upliftment to Tanzanians

14Jul 2020
The Guardian Reporter
Dar es Salaam
The Guardian
Coca-Cola partners with Samatta to bring upliftment to Tanzanians

COCA-Cola Company has partnered with Tanzanian forward, Mbwana Samatta, who plays for English Premier League (EPL) club, Aston Villa, to bring upliftment, pride and inspiration for local Tanzanians.

Mbwana Samatta

The hero, who also plays for the senior national soccer team, Taifa Stars, will partner with the Coca-Cola brand, the company's officials stated.

According to the officials, Samatta and Coca-Cola will together leverage their influence and reach to inspire and uplift Tanzanians to be their best and achieve their dreams.

“Ever since I was a little boy, there was always something special about the Coca-Cola Company. In one way, I feel like I have known Coca-Cola all my life and I know most of my fans in Tanzania and worldwide have the same feeling'' Samatta said during the unveiling of the partnership.

''Perhaps you even think of Coca-Cola as an old friend. But old friends can grow in new and exciting ways. Surely you have. And so have I,” he disclosed.

“This partnership with Coca-Cola is truly a one-of-a-kind experience. It's more than working with the global beverage leader. It is an opportunity to be a part of something that impacts the world,” he reiterated.

The collaboration is inspired by Samatta’s and Coca-Cola’s joint aspirations to create value and make a difference in communities, the company's officials said.

The partnership aims to bring Coca-Cola ‘closer to home’ by connecting the brand to a national hero.

“Samatta’s aspirations to inspire, unite and uplift especially the youth, is a reflection of our brand values. He is a national icon who has put Tanzania on the map,'' Kabula Nshimo, Coca-Cola Tanzania's Senior Brand Manager, disclosed.

''He comes from humble beginnings and we are extremely proud to be working with Samatta to provide inspiration to Tanzanians.''

Coca-Cola, the officials disclosed, has had a long and rich history supporting football at all levels from the grassroots through its COPA Coca-Cola tournament.

For many years the tournament has created an opportunity for many exceptionally talented players to be identified and recruited to join the national under 20 teams in Tanzania.

Samatta featured in the first COPA Coca-Cola tournament in 2006 playing for Kimbangulile Primary School in Temeke District, Dar es Salaam.

“As a Tanzanian international soccer icon, Samatta inspires more teens to not only take it as a sport, but as a career, and importantly, that they can achieve their dreams, Nelly Wainaina, Head of Marketing at Coca-Cola East and Central Africa, stated.

''Additionally, through the soccer clinics we will be organizing, we will be able to engage and inspire many more teens, which resonates with Coca-Cola’s vision of Refreshing the world and making a difference,'' the official said.

The Coca-Cola Company, she stated, will continue nurturing young talent through this partnership and ignite hope among young footballers across the country.

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