The good news is that Kilimanjaro Premium Lager brand is still the race’s main sponsor and this is for a record 19 years, which makes it one of the biggest and longest sponsorships in any sporting event in Tanzania.
The commitment and consistency portrayed by Kilimanjaro Premium Lager brand is something to commend the main sponsor for because not so many sponsors can maintain their support for sporting events for 19 years in a row.
The ggovernment has also from time to time cited this as an example of a successful sponsorship and partnership.
The Kilimanjaro Premium Lager Brand Manager, Irene Mutiganzi, said they have been consistent because of the magnitude of the marathon and also to promote national heritage through sports tourism.
“All these compliments from the government and organizers’ efforts aim at promoting sports tourism which is currently one of the biggest items on the country’s agenda,” she stated, adding that they will continue working closely with the government in promoting sports tourism.
She disclosed that the organizers have also been consistent and seen the growth of the marathon from involving barely 500 social runners to now bringing together over 11,000 participants from over 50 countries worldwide.
Irene lauded the government for the way it has dealt with the Covid-19 pandemic, which has resulted in the 2021 Kilimanjaro Premium Lager Marathon and other events confirming to proceed as usual.
“This will be the first Kilimanjaro Premium Lager Marathon since the pandemic broke out early this year and the organizers have assured us that all necessary precautions will be adhered to in order to ensure safety of all runners and participants,” she stated.
The runners will be keen on knowing how much Kilimanjaro Premium Lager is offering to winners of the 2021 Marathon especially the 42km race which is the main event.
She pointed out clearly that they have set aside 25m/- as prizes for the winners, in which the top winners in the men’s and women’s races will each walk away with 4m/-.
According to Irene, it does not just end there, they have an incentive for the first male and female Tanzanian athlete in the 42km race as the runners will each receive 1.5m/-.
She called on participants to prepare well so that most of these prices can remain home.
She had, during the launch, urged participants to ensure they register on time to avoid last minute rush as the numbers are limited and the organizers will close once the limit is reached.
“This is in order to allow the participants to prepare the essentials like water, T-shirts and first aid,” she noted, calling on the participants to ensure they give the organizers enough time to prepare.
She stated those who want to register can do so through www.kilimanjaromarathon.com and ensure they pay and others can also use Tigo Pesa by dialling *149*20# and then follow the instructions.
According to Irene, some of the sponsors’ staff will take part in the Corporate Challenge, hence, they are currently training hard so they can do better than the way they performed in this year’s race.
She called on other corporates’ employees that will feature in the race to also train hard in order to make the event more exciting and competitive.
Irene acknowledged the role played by other sponsors including, Tigo- 21km, Absa Tanzania, Unilever, TPC Sugar, Simba Cement, Kilimanjaro Water and the race’s official suppliers GardaWorld Security, Keys Hotel, Kibo Palace Hotel and CMC Automobiles.
She noted that each of the sponsors has their role to play hence making the marathon bigger and bigger year after year.
Next year’s event will be held at the Moshi Cooperative University (MOCU) venue on February 28, with Kilimanjaro Premium Lager brand again being the race’s main sponsor