Vedastus Mwita, TTCL’s Commercial Director, said in Dar es Salaam yesterday that the deal moreover involves Eastwave Marketing who are organizers of the festival.
He disclosed following the deal, the event will now be known as 'TTCL Nandy Festival 2021'.
“This festival will be held in nine regions and Zanzibar and TTCL as main sponsors will supply its products and services to the market,” he stated.
Mwita mentioned the regions, which will host the festival, as Arusha, Dar es Salaam, Dodoma, Kilimanjaro, Kigoma, Mwanza, Rukwa, Shinyanga, and Tanga.
''We urge music lovers to turn up in large numbers to witness Nandy showcasing her best in music show at global standards,” he disclosed.
Mwita disclosed that new TTCL mobile phone subscribers will get 50 minutes of the voice call, 150 megabytes, and 50 text messages for a week free of charge during the duration of the festival.
He further explained that Nandy's followers, who buy their entry tickets through T-Pesa will get price reductions as an incentive.
The singer’s Manager, Moko Biashara, thanked TTCL for the sponsorship, saying the festival will lure more clients to choose the state mobile communications company’s products.
“I can assure you that thousands of Nandy’s fans will flock to the stadia that will host the shows and in the process use TTCL products and services,” Biashara promised.
Nandy backed her manager by calling on her fans in the regions to come and support her gig tour while also backing TTCL as main sponsors.
“I can only assure TTCL’s management that I and my dancers will perform to the best of our skills while observing professionalism,” she stated about her superb performance in Kigoma, a region she has already visited.