Martina Nkurlu, the firm’s Marketing and Communication Manager, issued the comments at a function for opening the ANTA Store in Dar es Salaam last week.
The store will be selling high quality sports equipment for the country’s sportsmen and women.
The shop is situated at Mlimani City and the function was attended by numerous sports stakeholders including prominent former football players, Zamoyoni Mogella and Ally Mayay, and professional boxer Mfaume Mfaume.
“GSM Group we are very delighted to inform our athletes that we have opened a sports equipment's shop which will be known as ANTA Store,” Nkurlu disclosed.
“We appreciate the importance of high quality sports equipment and we know that for our athletes to perform well they need good sports equipment sold at reasonable price,” he said.
Nkurlu said they invited the two former players as one way of appreciating their contributions to sports development in the country.
“We have invited our legends Mogella and Mayay, the aim is to value and appreciate their contribution to the development of sports in the country,” he disclosed.
“ANTA Store will not be only selling football equipment but all sporting gears.” he said.
Mogella, who once turned out for domestic rivals, Simba and Yanga, on his remarks, hailed GSM Group for setting up the shop which, according to him, will help athletes access high quality sports equipment locally.
Mayay said asked sports lovers in the country to make use of the shop to improve the industry locally.
ANTA was launched in China in 1994 and GSM Group are the only local suppliers of the ANTA sports equipment.
Philippine’s boxer Manny Pacquiao and USA’s Golden State Warriors basketball side’s player Klay Thompson are some of the top athletes who work with ANTA.