Fid Q, Jux, among top artistes at 2021 Boomplay Artistes Forum 

28Jun 2021
By Guardian Reporter
Dar es Salaam
The Guardian
Fid Q, Jux, among top artistes at 2021 Boomplay Artistes Forum 

​​​​​​​BOOMPLAY, the largest music streaming and download service in Africa, hosted its second artistes' forum in Dar es Salaam yesterday with the Permanent Secretary in the Ministry of Information, Culture, Arts and Sports, Hassan Abbas, serving as guest of honour.

Permanent Secretary in the Ministry of Information, Culture, Arts and Sports, Hassan Abbas, delivers his speech during the 2021 Boomplay Artiste Forum held in Dar es Salaam over the weekend. The yearly forum is one of the leading music business events in Tanzania which aims to unite, connect and educate artists on key issues around the music industry. PHOTO: CORRESPONDENT

Boomplay Artiste Forum is one of the leading music business events in Tanzania which unites, connects, and supports Tanzanian artists.

The event which happens once a year, highlights and discusses some of the most important topics around the music industry.

The forum provides key insights into the music business, aims to educate and build strong relationships with artists and key stakeholders in the music business.

Speaking at the event, Abbas showered praises on Boomplay for organizing the forum, saying the platform plays a vital role in growing the music industry as artists get a chance to learn and further their music careers.

The Permanent Secretary further advised that for the coming years, the forum should look to launch beyond Dar es Salaam to allow artists who are based in regions other than Dar es Salaam.

Speaking at the forum, Boomplay General Manager in Tanzania, Natasha Stambuli, spoke about the changing trends in digital music distribution and weighing in on Boomplay’s current and future strategies.

She disclosed: “The market for music streaming and downloads in Tanzania is growing rapidly and this is attributed to the number of Tanzanians going online in search of content.''

She added that streaming has changed how Tanzanian artists used to distribute music, however, there is more that needs to be done to ensure more artists use streaming to their advantage. This is the reason for coming up with forums like these.

The Ziiki Regional Manager in East Africa, Felix Curtis Mochama, said: “Preparation is key to success for artists. My advice is for you to change from just dropping music to preparing your music releases.''

Amongst other key stakeholders in the music business, the Boomplay Artistes Forum was well attended by artists, music producers, managers, promoters, distributors, government officials, Boomplay General Manager in East Africa, Martha Huro, among others.

Speakers at the forum weighed in on topics ranging from The Evolution of Music Business- from Music Cassettes to Streams (Alfred Rodgers-Bongo Records Music Label Founder and CEO), Transparency in Music Sales through Streaming (artiste Fareed Kubanda a.k.a 'Fid Q'), Digital Music Distribution (Natasha Stambuli-Boomplay General Manager in Tanzania), How Streams Contribute Positive and tangible Benefits for Artistes (Felix Curtis Mochama).

In his topic, titled ‘Transparency in Music Sales through Streaming’, artiste Kubanda urged fellow artists to embrace digital music distribution as it is a must if one is to reach all potential fans, visibility growth as well as get paid as a result.

This is the second edition of Boomplay Artistes Forum for Tanzania hosted by Artiste Wakazi in a series of others that will take place in the future.

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