The event, known as ‘Twenzetu Kilimanjaro Fest 2019’, has been organized by Real PR Solutions.
A statement issued in Dar es Salaam yesterday by the event’s organizers, and signed by the chairman of the organizing committee, Clement Mshana, said there will be a day-tour of touristic attractions in Kilimanjaro on December 21.
Such places include caves at the College of African Wildlife Management, Mweka, Materuni, Kilasia Waterfalls, Njoro Forest, Mkomazi National Park, Ngangu Pilgrimage Hill, Maua Forest and so many others.
On their return to Moshi Municipality after the day trip, the holiday makers will be treated by ‘After Party’ event, starting from 7pm.
The next day, organizers will host a number of activities which include fun race, dubbed Capital Mountain Run (5km, 10km and 5km (corporates), nyama choma, music and an assorted entertainments at the Moshi Cooperative University.
Also various prizes such as air tickets, paid-up accommodation in the finest hotels in the region would be won through instant raffle would be on full display for the participants.
The event is part of a wider campaign dubbed Domestic Tourism Promotion Initiative (DTPI) which aims at sensitizing the general public to visit various touristic attractions in a view of boosting the government revenue and also support businesses to grow.
Sponsors who have come forward so far include the Tanzania Forests Services Agency (TFS),CRJE (East Africa) Limited, HAL, Kilimanjaro Wonders Hotel, Nyumbani Hotels, Capital Plus International and Afrimax Strategic Partnerships.
Mshana said the campaign will then be rolled out to other regions next year, starting with Dodoma, Dar es Salaam, Arusha, Morogoro, Geita and Mwanza.
The event is supported by the Ministry of Tourism and Natural Resources, Tanzania Tourist Board, Kilimanjaro Regional Commissioner’s Office and other government agencies related in the tourism sector.
Over 8,000 people, mainly adults, are expected to participate in this event.
All of the race’s finishers will be awarded medals, T-Shirts, giveaways from the sponsors, vouchers to buy at big discount from various shops and hotels in Kilimanjaro. A total 1,500 medals await the winners.