Miss East Africa 2021 preparations in top gear

12Jul 2021
Nassir Nchimbi
Dar es Salaam
The Guardian
Miss East Africa 2021 preparations in top gear

THE Miss East Africa beauty pageant's president, Rena Callist, has said that preparations for this year's pageant are going on well.

Miss East Africa's vice-president, Jolly Mutesi. PHOTO: CORRESPONDENT SABATO KASIKA

The competition will involve 16 countries, namely hosts Tanzania, Kenya, Uganda, Rwanda, Burundi, Ethiopia, Eritrea, and Djibouti.

Somalia, Madagascar, Malawi, Seychelles, South Sudan, Comoros, Reunion, and Mauritius are also in the list.

For the first time the competition was started by Tanzanian Callist in 1996 with great success at the Sheraton Hotel (now Serena).

The pageant has also been held in Burundi under the sponsorship of the late Burundi President, Pierre Nkurunzinza, and the last time the contest was held in 2012 at Mlimani City hall in Dar es Salaam.

Speaking during a visit to the 45th Tantrade International Trade Fair last week, Miss East Africa's vice-president, Jolly Mutesi, said preliminary preparations have already been made and now they are continuing with other preparations to ensure the competition takes place smoothly.

The Miss East Africa vice-president was accompanied by various ambassadors of the competition, including the winner of the annual competition in Rwanda, in the last week visit.

She said the visit aimed at looking at various opportunities which can be promoted through the Miss East Africa pageant which is shown all over the world.

This year's competition is expected to be watched by many people around the world through live Television broadcasts so it will provide a good opportunity to promote Tanzania's tourism as well as show the various investment opportunities available in the country.

Jolly disclosed: “This is an opportunity for various companies that need to advertise their businesses inside and outside the borders of Tanzania through this great beauty contest and preliminary preparations have already been made.''

Callist said: ''We will ensure this competition is done with the highest quality of all years but also It will be a great opportunity for the country to advertise tourist attractions and showcase the investment opportunities available.''

Jolly further said that from now on, the competition will be held every year, aiming at help to maintain East Africa unity, promote tourism, advertise various investment opportunities especially in the host country and also

According to her, the competition will moreover aim at providing education and helping in tackling various challenges especially the ones facing women and children in East Africa.

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