MULTICHOICE Tanzania has launched a new campaign, dubbed 'Panda Tukupandishe' (Step Up), for the firm's customers.
The company's Head of Customer Value Management, Hilda Nakajumo, said during the campaign's launch in Dar es Salaam yesterday it centers on an upgrade to more world-class entertainment on DStv at no extra cost.
''This is what DStv Poa, Bomba, Shangwe and Compact packages' subscribers can look forward to when they upgrade from today (yesterday) for a limited period,'' Hilda noted.
She stated that DStv customers can still Choose Joy and wipe away the January blues in the New Year with the exciting 'Step Up' offer.
According to her, customers, who either upgrade or reconnect to the next highest package, will get a further boost to a higher package at no additional cost.
Hilda noted: ''This means a step up to more channels and more entertainment.''
She disclosed: “We understand that this time of year can be demanding on pockets, what with school fees and recovering from the festive season.''
''We see this offer as an opportunity to lighten the burden and add value as it is our mission to enrich our customers' lives with entertainment,” Hilda stated.
She pointed out DStv customers on the 'Poa', 'Bomba', 'Shangwe' and 'Compact' bouquets need to either upgrade or pay for the package above their current package to experience what is on offer in the package that is higher than the one they have.
The next few months, she stated, have something for everyone on DStv.
Upgraded customers will be able to enjoy world-class sporting action together with original quality local content, international movies, series, telenovelas, music shows, news, and kids’ entertainment on the 'Step Up' offer.
Hilda said 'Compact' customers who upgrade to Compact Plus will be upgraded to Premium, where they can experience the best of the best entertainment.
She noted: ''They should watch a brand-new spooky sitcom, Ghosts on M-Net about a young couple who inherit a beautiful country house, only to find it inhabited by many of the previous residents.''
''The second season of the procedural favourite, Law & Order: Organised Crime, starts on M-Net in January.''
Hilda disclosed that young viewers should tune in for a kid’s movie, which is also shown on M-Net.
The official stated thrill-seekers, who upgrade from the 'Shangwe' package to 'Compact', will have access to 'Compact Plus' and be able to catch the Discovery Channel’s new documentary series, Push the Line.
''The series will explore some of the world’s top tight-rope walkers, who push one another to take on the craziest places to break records.''
''On 1Magic, viewers have a chance to catch Women of the Movement, a series that chronicles the American civil rights movement as told by the women behind it.''
''The 'Bomba' customers who upgrade to 'Shangwe' will be able to sample the world of 'Compact', which will allow them to enjoy the English Premier League.''
''Movie lovers will catch all drama of the religious (and entertaining) households of Pastors Wives, which returns for a second season with three new cast members on 'Honey'.''