The song is dedicated to raise an awareness about male infertility and to break the stigma around infertility in Africa, usually targeting women, and promised to produce its video in Tanzania soon.
The song was launched recently in Nairobi, with sponsorship of the Merck Foundation, the philanthropic arm of Merck KGaA medical giant company of Germany.
The company is involved in regional efforts to raises awareness on infertility and opted to help generate awareness by precipitating a cultural shift through art.
“I would like to produce my video in Tanzania in collaboration with local musicians as it will help to send the message and capture a wide audience in East Africa,” the singer said.
Dr. Rasha Kelej, chief executive of Merck Foundation and president of ‘Merck more than a Mother’ campaign said the focus of “Life is Bigger” was to break the stigma around infertility in Africa and around the world.
“The song communicates an important message to the society that it is not only women but men too can be the cause of infertility in family,” she said.
The song articulates the view that life is bigger than having children and delivers Merck Foundation’s key message that a woman is more than a mother and men are more than just fathers.
“I had too much fun working on this beautiful song - Life is Bigger -with a promising singer and songwriter from Rwanda, who is also a medical doctor,” Dr Kelej elaborated.
The composition is similarly intended to call upon every husband to share the journey of infertility treatment with his wife.
The foundation has been working at all levels to bring in a cultural shift in African societies and advocating for women living with infertility to do so without suffering discrimination, isolation and family-related violence.
“Art has the capacity and influence to make the problem felt, which further stimulates emotions and leads to engagement and action,” the company executive underlined.