Serengeti Premium Lager forecasts Taifa Stars’ win over Malawi

10Jun 2021
The Guardian Reporter
Dar es Salaam
The Guardian
Serengeti Premium Lager forecasts Taifa Stars’ win over Malawi

RECENTLY, Kim Poulsen, Tanzania's senior men national soccer team 'Taifa Stars’ head coach, named a 27-man provisional squad that will face Malawi's national team mid this month in an international friendly match, conforming to FIFA fixtures’ calendar.

Senior national soccer team 'Taifa Stars'.

The match, coming as it does, is important to Taifa Stars because it is expected to sharpen the team’s claws as it continues to prepare for the 2022 World Cup qualifiers that are slated to kick off in September this year.

Announcing the squad in Dar es Salaam, the tactician said: “I called a mixture of young players, senior and others that ply their trade abroad. The intention is to have a regular team that will not change every time. We called players that are technically and mentally strong to play for the Taifa Stars.”

The coach added: “We are starting our early preparations for the World Cup Qualifiers. We will play Malawi, one of the teams that qualified for the next edition of Total Africa Cup of Nations. This game will show us a way forward.”

Following the announcement of the squad, Serengeti Breweries Limited (SBL), the main sponsor of the team, has rallied the team on, predicting a win against Malawi’s ‘The Flames’, a triumph, if achieved, will not only reinvigorate the team but also quench the thirst of soccer followers who want to see their national team excel.

“We are confident with the coach’s selection of the players. We are also optimistic that Taifa Stars will turn the tables against Malawi and bring back joy to Tanzanians,” the SBL’s Senior Brand Manager Mainstream Beer, Wankyo Marando, prophesied while commenting on the forthcoming match.

Wankyo said that SBL is once again reaffirming its unwavering support for Taifa Stars, adding that the brewer is always there for the team.

The beer maker's love for the team is demonstrated by its acceptance to renew its sponsorship last year whereby it pumped in 3bn/- for another three years.

This came shortly after the retirement of the previous contract of the same period in which the top beer and spirits producer had injected 2.1bn/-.    

Wankyo stated: “We believe that by supporting Taifa Stars, we are contributing to not only the growth of the sports sector but also in reinvigorating local football, a game that Tanzania and the world, in general, hold so dear.''

“I must say that SBL is a big stakeholder of sports in Tanzania. Over the years, we have been partnering with other stakeholders in supporting the development of sports which we further believe play a pivotal role in empowering youth in the community,” she said.

Commenting on the latest sponsorship deal between SBL and Tanzania Football Federation (TFF) signed in October last year, she said that was a manifestation of Serengeti Premium Lager’s long history of sponsorship to the national team in as many years.

The contract came to fruition after a similar three-year sponsorship spell between 2010 and 2012-and the just-ended deal that the beer entered into with TFF in 2017.

She further noted that it was also true that SBL, having made debut sponsorship to the team way back between 2010 and 2017, sought to spring back again to support the squad in 2020.

She said SBL’s objective behind the sponsorship deal is to ensure the national team displays its national colours with pride without worrying about the wherewithal with which to honour its local and international assignments.

“We are happy and grateful that our sponsorship did not go down the drain because, throughout our sponsorship, we witnessed Taifa Stars registering a string of commendable successes in its various local, regional, and international fixtures-that culminated in its qualifying for the 2019 African Cup of Nations (AFCON) championship that was held in Egypt-after being in the continental soccer limbo for a whopping 38 years!” she noted.

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