Sevilla FC will be the first ever club from the Spanish LaLiga to visit country courtesy of LaLiga World powered by SportPesa.
The Spanish squad will play with one of SportPesa’s local partners, Simba SC or Yanga at the National Stadium in Dar es Salaam.
Addressing the press in Dodoma yesterday, the SportPesa’s Director of Administration and Compliance, Tarimba Abbas, said the visit is part of the company’s commitment to football development in Tanzania.
“SportPesa is leveraging on its continuing partnership with LaLiga, regarded as the best League in the world, to showcase local talent and grow the level of football in the region,” Abbas said.
Whilst in Tanzania, Sevilla FC who are fighting for a UEFA Champions League spot for next season, will participate in different sport activities and Corporate Social Responsibility projects.
In 2017 the world saw as Everton FC visit Tanzania for the first time, making history as the first UK club to visit the country and the experience was invaluable. For this reason, SportPesa took the opportunity to make history once again when the LaLiga partnership opened the doors to the LaLiga World proposition.
“Since we are partnering with some of most decorated football institutions in the world, we saw the need to bring another experience of such magnitude to Tanzania this time leveraging on our esteemed partnership with La Liga to bring one of the most iconic football clubs in Europe, Sevilla FC, to continue what we already started,” Abbas disclosed.
“It is with this in mind that SportPesa Tanzania saw an opportunity to host Sevilla FC after reaching an agreement with our SportPesa Global office to bring a LaLiga team here.”
“Our aim is for the football world to appreciate Tanzania as one of the best pre-season destinations besides the countless number of talents that we want to showcase to the international scouting teams,” Abbas asserted.
To mark the occasion, Óscar Mayo, La Liga’s International Development Director, asserted that the visit will expose Tanzania to the footballing world and open doors for more life-changing opportunities.
“As a global competition it is a commitment for La Liga to be close to its fans, for them to be able to see a great club like Sevilla FC is a wonderful opportunity for everyone’.
Sevilla FC will become the second European soccer team to visit Tanzania as part of SportPesa Global’s plan of spreading football excitement to the company’s African markets by leveraging on its international partners.
Everton FC was the first English Premier League and European club to visit Tanzania in July 2017, a visit where renowned striker Wayne Rooney scored his first goal for his childhood club, soon after completing his move from Manchester United.
La Liga World Challenge is a program created in 2014 by the Spanish Professional Football League (La Liga) with the support of the Spanish Government, the National Sports Council and the Spanish Institute for Foreign Trade.
An initiative to bring professional football clubs from all over the world closer to project the image of Spanish football internationally, spread the values of Spain country’s brand and generate new opportunities for all parties involved staging cultural, PR and corporate events.
As part of La Liga World Challenge there is La Liga World, exhibition football fixtures between most popular domestic clubs and most representative teams of La Liga.